Black History Month Turns 100: Why It Means Business – for All of Us
Black History Month this year marks the 100th anniversary of the launch of an effort to ensure Black Americans are fully seen in our nation’s story. The observance began in 1926 as Negro History Week by historian Dr. Carter G. Woodson, to strategically combat the denial of history and its impact on opportunity. In 1976, it expanded to Black History Month, with President Gerald Ford urging Americans to recognize the “too-often neglected accomplishments of Black Americans in every area of endeavor,” which reaffirmed Dr. Woodson’s vision.
In 2026, Black History Month remains a cultural, educational, and business imperative during the 250th anniversary of our nation’s founding. Black History Month reminds us that Black history is American history. And understanding our history makes us better people, better business leaders, and better brands.
Ways that Black History Month can strengthen your business:
One: Make Authenticity Your Superpower
If Dr. Woodson taught us anything, it’s that the truth matters, and the same applies to your brand. Whether you own your brand or take part in a business alliance, being authentic isn’t an option – it’s a must. Ask yourself: Does my business reflect real values, real people, and real impact? Customers can spot performative messaging a mile away, but they lean toward brands that are honest, human, and purpose-driven.
Two: Practice Year-Round Leadership
Black History Month reminds us that Black business owners drive change and growth throughout the year, not just in February. Black entrepreneurs have long been community builders—creating jobs, fostering innovation, and narrowing opportunity gaps. Don’t be shy about telling your stories. Instead of bragging, you’re spotlighting your role as a changemaker. Share how your business creates change, not just revenue.
Three: Collaborate to Create Momentum
History shows us that progress accelerates when we amplify our collective voices. Strategic partnerships—across cultures and industries—expand reach and deepen credibility for all parties. Think beyond the transaction: how can collaborating with other businesses help you serve communities more meaningfully while growing your bottom line? (NOTE: Two things can be true at the same time.)
Why This Matters
Dr. Woodson cautioned that those who do not know their history may jeopardize their future. One hundred years later, the work continues—not just in classrooms, but in boardrooms, marketing plans, and leadership decisions.
So this Black History Month, don’t simply post a quote and call it a day. Reflect. Learn. Act. Build something that honors the past while creating opportunity for the future. Remember, when your business understands history, it’s better positioned to actually make history.
Your Marketing Momma,
Cheryl McCants ~ Impact Founder and CEO
