“We love telling the stories that generate value for our clients. We help folks enhance their brands and execute their business goals while delivering the products and services they are so passionate about. It makes you feel good, our team feels excited, and together we make a measurable impact in and on your business.”
– Cheryl McCants
Impact Consulting Enterprises is a Black woman-owned full-service agency providing community outreach, strategic communication, marketing, advertising, public relations, social media management, and media buying services. Impact also offers creative production, event management, market research, and website design and development services. Founded in 1989 by business and communication strategist Cheryl McCants, Impact provides a suite of services to effectively craft and deliver stories that enhance business goals and create Impact.
We are brand storytellers. We assist individuals, corporations, small businesses, nonprofits, and public agencies in enhancing and strengthening their brands. We develop, design, and deliver the most important elements of business stories in ways that drive revenue, reduce expenses, and improve customer loyalty. Our process is clear. Our messages are effective. Our campaigns are impactful.
Over the years, we have created powerful and inspiring business stories that elevate brand profiles and carry their messages to identified audiences and beyond. We cut through the noise by designing integrated strategies that carve out a form’s distinctive brand voice and identity. Our programs connect team members and internal clients, as well as external customers and constituents.
At Impact, we believe in the power of effective communication by optimizing diverse minds, processes and approaches to tell stories that push your brand to the next level.
We know that diversity drives innovation. Meet the team that consists of employees, consultants and partners selected to support our clients’ specific project needs.
Cheryl McCants, M.S., M.A. bilingual (fluent in Spanish) and the holder of four college degrees, has been on an upward trajectory all of her life. This voracious learner also holds executive education certificates in digital excellence, business development and public policy from Google, the Tuck School of Business at Dartmouth and the University of Kansas respectively, an MA in project management from George Washington University, an MS in Journalism from The Columbia University Graduate School of Journalism and two BAs from Brown University in Business Economics and Organizational Behavior & Management.
Just when you think she cannot rise any higher, she finds a new level of excellence and way to succeed. Over the past 30+ years, with unyielding integrity and tremendous passion for her work and the people she serves, Cheryl has built Impact Consulting Enterprises into a top-tier full-service strategic communication, marketing, media buying and public relations firm.