Cheryl McCants, M.S., M.A.

Founder & CEO
Impact Consulting Enterprises

About Impact Consulting Enterprises - Photo of our Founder and CEO Cheryl McCants
“We love telling the stories that generate value for our clients. We help folks enhance their brands and execute their business goals while delivering the products and services they are so passionate about. It makes you feel good, our team feels excited, and together we make a measurable impact in and on your business.”

– Cheryl McCants

We Are

Impact Consulting Enterprises is a Black woman-owned full-service agency providing community outreach, strategic communication, marketing, advertising, public relations, social media management, and media buying services. Impact also offers creative production, event management, market research, and website design and development services. Founded in 1989 by business and communication strategist Cheryl McCants, Impact provides a suite of services to effectively craft and deliver stories that enhance business goals and create Impact.


We are brand storytellers. We assist individuals, corporations, small businesses, nonprofits, and public agencies in enhancing and strengthening their brands. We develop, design, and deliver the most important elements of business stories in ways that drive revenue, reduce expenses, and improve customer loyalty. Our process is clear. Our messages are effective. Our campaigns are impactful.

Over the years, we have created powerful and inspiring business stories that elevate brand profiles and carry their messages to identified audiences and beyond. We cut through the noise by designing integrated strategies that carve out a form’s distinctive brand voice and identity. Our programs connect team members and internal clients, as well as external customers and constituents.

At Impact, we believe in the power of effective communication by optimizing diverse minds, processes and approaches to tell stories that push your brand to the next level.

Team Impact

We know that diversity drives innovation. Meet the team that consists of employees, consultants and partners selected to support our clients’ specific project needs.

Led By

Cheryl McCants, M.S., M.A. bilingual (fluent in Spanish) and the holder of four college degrees, has been on an upward trajectory all of her life. This voracious learner also holds executive education certificates in digital excellence, business development and public policy from Google, the Tuck School of Business at Dartmouth and the University of Kansas respectively, an MA in project management from George Washington University, an MS in Journalism from The Columbia University Graduate School of Journalism and two BAs from Brown University in Business Economics and Organizational Behavior & Management.

Just when you think she cannot rise any higher, she finds a new level of excellence and way to succeed. Over the past 30+ years, with unyielding integrity and tremendous passion for her work and the people she serves, Cheryl has built Impact Consulting Enterprises into a top-tier full-service strategic communication, marketing, media buying and public relations firm.

As a public relations guru, digital communication strategist, diversity expert and project manager, Cheryl imparts her unique combination of straight, no-chaser insight, and ability to produce innovative programs into everything she does, while maintaining an exceptional customer experience of on-time, on-budget and high-quality service. 

Cheryl is an award-winning professional communicator and business strategist who delights in telling fresh and compelling stories that enhance her clients’ reputations and increase their bottom lines.  Or, as Cheryl likes to say, “We tell award-winning stories that inspire smiles, trust and confidence.”

Cheryl, named to the National Small Business Association Leadership Council where she works to promote the interests of small businesses to policymakers in Washington, D.C., is a board member for the Newark Regional Business Partnership, Seton Hall University’s Stillman School of Business, and the New York & New Jersey Minority Supplier Development Council, as well as chairperson for the NY & NJ Minority Business Enterprise Input Committee. A Goldman Sachs 10,000 Small Business alumna, she is also a member of the National Association of Black Journalists and Women in Public Policy. Cheryl has been inducted into Marquis Who’s Who, recognized as a Top Woman in Media: DEI Champion, named by the global Stevie Awards as Woman of the Year – Marketing, Advertising and Public Relations, by PR News as a Top Woman in Public Relations, by The Positive Community as a Public Relations “Hidden Figures” Guru, by the National Urban Fellows Institute as a Leader of Change for America, and by Leading Women Entrepreneurs as a Top 25 Leading Women Entrepreneur in New Jersey. 

Cheryl’s expertise spans both the private and public sectors while crossing multiple industries and countries.

Our Capabilities

Over 30 years’ experience connecting corporations, government agencies, foundations, and small businesses with diverse audiences. View our Services and Certifications.