To blog or not to blog …. Is that the question?

In today’s fast-paced, media frenzied, digital marketing environment, most marketing experts will tell you to blog, get your message out and rise above the masses.  The truth however, is that you shouldn’t just blog for blogging’s sake.  You should strategize first.  After you’ve thought about your message, research the issue, write your blog and then…

Marketing vs. Sales

Don’t confuse marketing tools with sales tactics.  Email marketing messages are tools designed to get folks to click through to your website.  Your landing pages are tools designed to promote your products or services.  Your sales team and their tactics are designed to close the deal. Cheryl McCants Principal, Impact Consulting Enterprises