In today’s fast-paced, media frenzied, digital marketing environment, most marketing experts will tell you to blog, get your message out and rise above the masses. The truth however, is that you shouldn’t just blog for blogging’s sake. You should strategize first. After you’ve thought about your message, research the issue, write your blog and then edit your work. Once all of this is done, then you can post your blog.
So where have I been? Why haven’t I blogged in a while? Well, I’ve been strategizing. I’m now researching, writing and editing. In the next few weeks, look for information from me about the state of women owned businesses in the U.S. While this is a broad platform that is currently receiving a great deal of attention – Walmart’s recent announcement of its Women’s Global initiative is just one example of corporations looking to pay greater attention to women in business, there are still several nuances that could use clarification, analysis or simply stand to be repeated or ignored.
I will share marketing and communication tips, research findings, learnings, suggestions and trends from both my company’s experience, as well as that from some of our clients.
So what’s my take on blogging? Do it. Blog, but blog intentionally and clearly so that your message is consistent with your brand. Integrate all forms of social media, traditional marketing and communication into your platform. Strategize, plan and go for it.
“Be the heroine of your life, not the victim.” – Nora Ephron www.eimpactconsulting.com Your strategic communication, marketing, brand management and public relations partner.
Perseverance Pays Perseverance pays. As small business owners, we spend a great deal of time getting certified, searching for proposal opportunities, responding to requests for quotes only to find out that the Request for Proposal (RFP) was pulled or the project was given to an incumbent. While this may be disheartening, don’t give up. Perseverance…
So what does the first Twitter Transparency Report really mean for us Tweeters? The jury is still out. Twitter, just like Google, continues to receive increased pressure from governments to share user account information. If fact, according to the report, Twitter received more requests during the first half of this year than they received the…
It’s always interesting to me to think about how selective we can be with storytelling. Sometimes this exclusivity can be beneficial; we cut out the unnecessary to make room for the more interesting. But other times, it can be detrimental for entire groups of people. For example, news outlets regularly lack stories featuring successful women, whether…
“The difference between ordinary and extraordinary is “extra”. Go the extra mile and set yourself apart from the pack.” – Cheryl McCants. www.eimpactconsulting.com Your strategic communication, marketing, brand management and public relations partner.
1,164 feet is the height of the new JW Marriott Marquis in Dubai, the tallest hotel in the world. 50 million passwords were reset when the popular, online-reminder application, Evernote, was hacked. 1,004 media outlets, representing 65 nations and 24 languages, have been accredited by the Vatican to cover the papal conclave. www.eimpactconsulting.com Your strategic communication, marketing, brand…
In today’s fast-paced, media frenzied, digital marketing environment, most marketing experts will tell you to blog, get your message out and rise above the masses. The truth however, is that you shouldn’t just blog for blogging’s sake. You should strategize first. After you’ve thought about your message, research the issue, write your blog and then edit your work. Once all of this is done, then you can post your blog.
