In today’s fast-paced, media frenzied, digital marketing environment, most marketing experts will tell you to blog, get your message out and rise above the masses. The truth however, is that you shouldn’t just blog for blogging’s sake. You should strategize first. After you’ve thought about your message, research the issue, write your blog and then edit your work. Once all of this is done, then you can post your blog.
So where have I been? Why haven’t I blogged in a while? Well, I’ve been strategizing. I’m now researching, writing and editing. In the next few weeks, look for information from me about the state of women owned businesses in the U.S. While this is a broad platform that is currently receiving a great deal of attention – Walmart’s recent announcement of its Women’s Global initiative is just one example of corporations looking to pay greater attention to women in business, there are still several nuances that could use clarification, analysis or simply stand to be repeated or ignored.
I will share marketing and communication tips, research findings, learnings, suggestions and trends from both my company’s experience, as well as that from some of our clients.
So what’s my take on blogging? Do it. Blog, but blog intentionally and clearly so that your message is consistent with your brand. Integrate all forms of social media, traditional marketing and communication into your platform. Strategize, plan and go for it.
“Freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed.” — “Letter from Birmingham Jail,” April 16, 1963 www.eimpactconsulting.com Your strategic communication, marketing, brand management and public relations partner.
1,164 feet is the height of the new JW Marriott Marquis in Dubai, the tallest hotel in the world. 50 million passwords were reset when the popular, online-reminder application, Evernote, was hacked. 1,004 media outlets, representing 65 nations and 24 languages, have been accredited by the Vatican to cover the papal conclave. www.eimpactconsulting.com Your strategic communication, marketing, brand…
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of…
“The best way out is always through.” – Robert Frost www.eimpactconsulting.com Your strategic communication, marketing, brand management and public relations partner.
“Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity.” — Strength to Love (1963) www.eimpactconsulting.com Your strategic communication, marketing, brand management and public relations partner.
Gabby Douglas dons gold again! This time on the cover of Essence Magazine. The upcoming issue of Essence celebrates the achievements of First Lady Michelle Obama, Good Morning America anchor Robin Roberts, Serena Williams, Sybrina Fulton, the late Whitney Houston and Donna Summer and Olympian Gabby Douglas. “In my dreams I didn’t think about how…
In today’s fast-paced, media frenzied, digital marketing environment, most marketing experts will tell you to blog, get your message out and rise above the masses. The truth however, is that you shouldn’t just blog for blogging’s sake. You should strategize first. After you’ve thought about your message, research the issue, write your blog and then edit your work. Once all of this is done, then you can post your blog.