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Your personal brand is not just what you want it to be or create it to be online. It must be a reflection of your authentic self regardless of what that self is. Rachel Dolezal, the 37 year old, blue-eyed, Caucasian woman from western Montana now identifies as “Black.” Her desire to be perceived as…
The news about Rachel Dolezal was, and continues to be, a confusing story for me to wrap my head around. In terms of brand management, I suppose she did a good job of carefully constructing an image of herself that she wanted as her public profile. In that sense, she was successful in identifying the…
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