CHERYL F. McCANTS, BUSINESS STRATEGIST, PUBLIC RELATIONS GURU and MARKETING COMMUNICATION PROFESSIONAL
Cheryl McCants makes the invisible visible™. For 36 years, she has uncovered untold stories, elevated unheard voices, and built platforms that spark action and drive change. As founder and CEO of Impact Consulting Enterprises, Cheryl didn’t wait for permission—she built her own table and continues to pull up chairs for others.
A digital communication strategist, public relations guru, marketing expert, and project manager, Cheryl leads with conviction and clarity. She served as a town commissioner and sits on several influential boards, including Seton Hall University’s Stillman School of Business, the Newark Regional Business Partnership, and the NY & NJ Minority Supplier Development Council. She also chairs the New York and New Jersey Business Advisory Circle, advocating for more than 1,700 entrepreneurs and amplifying their voices across industries.
Former communications director for Nike’s Brand Jordan and Nike’s first Corporate Responsibility Manager, Cheryl understands community outreach and the need to effectively communicate about environmental, social, and governance factors (ESG) in all of their forms.
And she does just that.
Cheryl applies her unique combination of straight, no-chaser insight and an ability to produce innovative programs into everything she does. Her leadership ensures an exceptional customer experience for all her clients, consistently delivering high-quality service that’s on time and on budget. She has led campaigns for Fortune 500 companies, state agencies, and grassroots organizations. Her work crosses industries and borders, but her focus never wavers: to elevate people, build equity, and deliver results.
She holds degrees and executive education certificates from Columbia University’s Graduate School of Journalism, Brown University, the University of Kansas, Northwestern University’s Kellogg School of Management, and Dartmouth’s Tuck School of Business. Fluent in Spanish, Cheryl brings cultural fluency to every engagement. Her accolades include NJBIZ’s Top 50 Women in Business, Top 100 Innovator, and multiple awards recognizing excellence in communications, marketing, and leadership.
Cheryl doesn’t just lead with Impact—she embodies it. She mentors, she builds, she delivers. And she never stops pushing for what’s next.
Cheryl’s expertise spans both the private and public sectors while crossing multiple industries and countries.
She has one daughter, Courtney, and loves to garden.
Contact: info@eimpactconsulting.com or 973-337-2028