Steps to Effective Public Relations Strategies


We understand that strategic public relation activities encompass more than simply writing and pitching news releases.

Then ...

With the changing communication landscape, the strategic integration of traditional vehicles with new media and grassroots channels is a basic requirement for successful story placement and crisis communication management.


The convergence of old and new media has resulted in a blending of public relations, marketing and marketing communication services.


An effective public relations strategy must incorporate online, viral, wireless, print, word-of-mouth and video components as appropriate.


Personal relationships are also critical for effective message management.  That’s why we work with journalists, editors, bloggers, photogs and videographers to pitch messages to the right audience.

That's Why

Our team constructs compelling and newsworthy narratives that effectively tell your story in relevant ways.  We create purposeful and engaging stories that lift your messages above the communication noise.

We Care

Impact team members are passionate about what they do.  Our commitment to your success is evident in everything that we produce, pitch and publish.

Our strategic public relations and communication services include support in the following areas:

  • Media Relations, inc. target audience identification, message development, pitching and placement
  • Strategic Marketing and Marketing Communications
  • Social Media Applications
  • New Media Strategies
  • Issues Management and Crisis Communication
  • Traditional and New Media Communication
  • Corporate Social Responsibility Communication Strategy and Implementation

Let me know when you’re ready to pull those nauseating campaigns. My team and I are poised to step in and reduce the stress associated with not being able to effectively evaluate your social media ROI.

Cheryl McCants

President & CEO, Impact Consulting

Don't Be Shy. Get In Touch.

If you are interested in working with us, reach out and we will get right back to you!