Generation Z

How to Effectively Communicate with Gen Z at Work


Members of Generation Z are referred to as “Zillenials,” “Zoomers,” or simply, “Gen Z”. The future of the workforce is here and we, as business owners, need to be prepared for their arrival. Having grown up at the center of digital technology, this generation is far more technologically advanced than any other. As more zoomers enter the workforce, business owners need to understand the importance of effective communication across generations. 

Here are five strategies to set you up for success when connecting with Gen Z:

1. Generation Z prefers in-person communication

Despite their connection to technology, Gen Z prefer daily in-person interactions. They want to be in the office and actively learn. This generation doesn’t care to sit online when being told how to complete tasks. Active learning is a key component to helping Gen Z understand the ins and outs of business. 

2. Utilize their digital age

When working with Generation Z, use technology to support them. This serves as a huge advantage. The average attention span of Gen Z individuals is about 8 seconds, compared to 12 seconds for millennials. Provide small pieces of information at a time to secure attention. Have in-person meetings when sharing important material and send additional information digitally. Additionally, videos remain a fundamental and engaging aspect of their communication.

3. Awareness and clarity

Gen Z value feedback on how they’re doing at all times. Mentor and train these young adults as they enter the workforce. When they make mistakes, they want to be made aware of them quickly. Provide critical feedback for areas that need improvement. Also, be certain to acknowledge their accomplishments. This will encourage confidence and gain their trust.

4. Just like any other team member

Generation Z also want to feel engaged, like any other team member. They voice their opinion and stand up for what they believe. It’s important that there is open communication across all levels of the organization. Make certain that everyone has the opportunity to contribute to the success of the organization.

5. Positive company culture

Recent surveys found that 73% of Gen Zs said they look forward to going to their workplace, which was less than any other generation. Generation Zs are very clear about what they expect from their work environment. They have reported prioritizing mental health and work-life balance. They are also concerned about where organizations stand on social issues. Lastly, it is important to see, hear, and value generation Z.

How are you treating your Gen Z workers? Bring them in the office and they’ll be sure to let you know.

Your Marketing Expert,

Cheryl McCants ~ Impact Founder and CEO

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