We create strategic plans that work! From external marketing to internal communication, from e-campaigns to social-media initiatives, from grassroots tactics to traditional media communications, we motivate your team to identify and implement tools that positively impact your customers and your bottom line.
Media Relations and Social Media:
One Nation Working Together
Team Impact developed and executed the New York State communication, media and marketing activities for One Nation Working Together. The movement is a coalition of more than 310 human and civil rights organizations, environmental, ethnic, labor, peace, youth, student and faith-based organizations that brought hundreds of thousands of people to Washington, D.C. on October 10, 2010 to demand the same. We blogged, tweeted, posted, conducted interviews, etc. and generated at least 3,000 media hits between mid-September 2010 to October 6, 2010. This included multiple stories by outlets such as AP, Reuters, Washington Post, NY Times, USA Today, The Nation, MSNBC, Huffington Post, NY1, CBS Radio, Pacifica Radio, politico.
Rebranding and Digital Marketing:
Alice™, GGI’s direct-to-glass digital printing technology
Impact developed and executed a strategic and tactical marketing plan that helped re-brand a 100-year-old company and launch a traditional glass fabricator into the world of creative printing on glass for the architectural and design communities. The team implemented strategic marketing tactics including the creation os a microsite for General Glass International while managing a complete website redesign for the company. Impact created marketing materials, sales presentations and promotional campaigns, in addition to providing trade-show booth development support other communication tools. Visit www.generalglass.com.
Strategic Voice Identification:
UN Women – Launch of New United Nation’s Agency
Impact partnered with the Communication for Social Change Consortium and the United Nations and worked with a group of UN professionals from around the globe to develop and create messaging and positioning ideas for their new organization dedicated to global gender equality. Visit www.unwomen.org.
Community-Based Rebranding and Messaging:
Cambia una Vida. Es para Siempre.
Team Impact helped relaunch the Girl Scouts of the USA and specifically target Latinas to join the organization and become Girl Scout leaders. Actual volunteers from across the nation participated in a community-based campaign to “change a life.” With a minimal investment GSUSA achieved an approximate 250 percent ROI over the course of 18 months for this particular Latina-based volunteer initiative.
Change a Life. Its forever. [EZWebPlayer VideoID=43774b28-4724-46b6-af2d-2b6f41486342/]