It’s always interesting to me to think about how selective we can be with storytelling. Sometimes this exclusivity can be beneficial; we cut out the unnecessary to make room for the more interesting. But other times, it can be detrimental for entire groups of people. For example, news outlets regularly lack stories featuring successful women, whether…
Have you ever wanted to ask a prospect or a client that infamous question: “Can you hear me now?” If you’re like me, the answer is a resounding YES. Effective communication matters.
Trust and confidence are critical. Constantly manage and monitor your personal and corporate brands. Make sure that your clients and employees are on your side. Don’t make off-hand comments or drop the ball when someone is depending on you. If your trust barometer drops, your customers and clients might too. Remember to always be ethical,…
Ride the Pokémon Go Wave to Your Front Door The augmented reality game from Nintendo, Pokémon Go, has swept the nation for the last few months, and even has non-gamers joining in on the fun. This old-school, video game, made new-school, mobile app provides a live, real-time experience for players and a cutting-edge marketing opportunity…
This week’s “Briefing” by the numbers: $750 Billion wasted each year in this country on health care paperwork, fraud and unneeded care. #ishealthcareaffordable $104 Million given to whistleblower Bradley Birkenfeld by the IRS for his information about the UBS tax-evasion scandal. 1,255 natural red-heads showed up in Breda, Holland to set a Guinness record. 400…