Internal Communication Support for BioPharmaceutical Company

Internal Communication Support

The Impact team worked with one of the world’s largest biopharmaceutical companies to develop and implement strategic communications aimed at transforming the company’s  international work culture.

Impact served as a cross-functional liaison to identify, gather and translate complex information from various sources into clear and relevant messages accessible to all employees.

Audiences were global and spanned all levels of the organization from laypeople to physicians, corporate executives and external constituents.

Communication formats included:

  • video
  • social media
  • print
  • conferences
  • town hall meetings.

Impact also supported Commercialization teams focusing on patient-focused or “customer-centric” communications as they better aligned their messages with the company’s strategic communication pillars.

 

Similar Posts

|

May is Foster Care Month

ByEditorial Team

FOR IMMEDIATE RELEASE Cheryl McCants, iFoster, 646-872-2377, cmccants@eimpactconsulting.com  iFoster Receives Grant From California Emerging Technology Fund iFoster to expand computer and broadband access to foster care community Truckee, CA – May 3, 2012 – iFoster today announced a 3-year, $300,000 grant from The California Emerging Technology Fund (CETF) to increase access to low-cost computers and high-speed…

Pure Beauty Orchids

ByEditorial Team

Impact was asked to create copy to help a plant grower launch a new line of orchid products targeting consumers and retail distributors.  We needed to make a complicated process easy-to-understand. We researched orchid care, identified competitors and delivered friendly and inviting plant care instructions, maintenance tips and much more for the launch of Pure…

|

NJSBDC Branding Workshop

ByEditorial Team

The New Jersey Small Business Development Centers recently contracted Cheryl McCants, founder and principal of Impact, to design, develop and deliver a branding workshop for small and established business owners.  The workshop focuses on strategic branding, the differences between marketing and branding and helps business owners understand what branding is and what it is not….

Social Media Strategy

ByEditorial Team

Social Media Strategy for Development Bank Impact supported an international development bank’s Communication Team as they created social media strategies and expanded their current use of social media platforms for member countries. The goal was to better position the bank’s brand amongst citizens, constituents and other targeted audiences. Platforms included: Facebook Twitter Tumblr Instagram Pintrest, etc. Impact partnered with…