American Express’ Open Forum has identified three simple facts to keep in mind when targeting female consumers via the Internet. Women are more likely to purchase brands they follow. Women use social media to connect different aspects of their lives. Different women, different method. No “one-size-fits-all” approach. Did you know? Women aged 50 and older control…
Men and women appear to suffer pain differently. So do blacks and whites. Modern medicine has trouble even talking about it. As seen in the Boston Globe: By Ruth Graham | JUNE 15, 2014 IF YOU STOPPED the average person in an emergency room and asked why she’s there—not just her guess at the problem, but…
Alcoa always files its quarterly earnings first. In 1991, former CEO Paul O’Neil, who went on to serve as U.S. Treasury Secretary under George W. Bush, decided Alcoa would report its quarterly earnings first to demonstrate fiscal discipline. It has been company policy ever since. Excerpts from @Fortune magazine
Perseverance Pays Perseverance pays. As small business owners, we spend a great deal of time getting certified, searching for proposal opportunities, responding to requests for quotes only to find out that the Request for Proposal (RFP) was pulled or the project was given to an incumbent. While this may be disheartening, don’t give up. Perseverance…
“Don’t ever confuse… your life and your work. The second is only part of the first.”– Anna Quindlen www.eimpactconsulting.com Your strategic communication, marketing, brand management and public relations partner.
“Only those who will risk going too far can possibly find out just how far one can go.” –T.S. Elliot www.eimpactconsulting.com Your strategic communication, marketing, brand management and public relations partner.
“When people talk, listen completely.” –Ernest Hemingway