Marketing Personas: Marcus, Malia, Sherman and Sally
Marketing personas matter!
What do Lin-Manuel Miranda, Margaret Atwood, Quentin Tarantino, and I all have in common — good looking, kind-hearted and intentional? LOL – Well that may be true, but that’s not what I was looking for. We focus and strategize to create content that connects with our audiences. And, you should too. Whether you write, act, or run a business, do it intentionally and remember exactly who you are trying to reach.
Simply keeping a vague picture of your general clientele in the back of your mind isn’t enough. Always customize marketing, public relations, or advertising campaigns using distinct marketing personas to ensure success. Marketing personas represent specific, yet imaginary, characters that represent real and existing clients or prospects.
Marketing personas facilitate the establishment of meaningful, effective and profitable audience connections – clients and prospects alike.
So, let’s get started.
2 Quick Steps to Marketing Personas
- Identify 3-5 client “types” you typically encounter.
- Then, give them names, faces, and personalities. Everyone you interact with should fit one of these characters. Each persona needs a detailed psychographic profile so you can easily predict how they think and react.
That’s it! You’re done. Now put those people to work. Here’s how we do it at Impact.
As a full-service marketing, public relations, communications, and website design and development firm, Impact Consulting tells our clients’ stories to inspire smiles, trust, and confidence. We integrate marketing personas to assess a client’s level of support. Meet a few marketing personas that guide our work.
Millennial Marcus
Marketing Malia
Shortcut Sherman and Simple Sally
Check out our social channels for tips on creating marketing personas that work!
Cheryl McCants
Marketing Momma
