McCants Hall of Fame

LEADING PKA TECHNOLOGIES SELECTS IMPACT CONSULTING ENTERPRISES AS ITS MARKETING & PUBLIC RELATIONS AGENCY OF RECORD Selection marks powerful partnership between two certified woman-owned businesses. East Orange, N.J., September 17, 2019 – Impact Consulting Enterprises is proud to announce that it is the marketing and public relations agency of record (AOR) for Suffern, New York-based IT services, products, and solutions company, PKA Technologies. Impact Consulting and PKA Technologies are both WBENC-certified, award-winning, woman-owned enterprises that, combined, have been thriving for more than 50 years. “PKA is led by a visionary woman, Felise Katz, who consistently navigates her company through rapid technology changes, competitive threats, and economic and geopolitical uncertainty,” said Impact President and CEO Cheryl McCants. “The Impact team is committed to providing the learned counsel, creative and innovative marketing and communications services PKA needs to reach the next level of success.  We are confident that our multimedia branding expertise will be integral to PKA’s continued growth in the IT solutions space.” “Entrusting Impact Consulting to be our AOR was a decision that we did not make lightly,” said PKA Co-founder and CEO Felise Katz.  “Impact has a highly regarded reputation for listening carefully to its clients, devising, and implementing strategic communication plans that are tailored to meet their clients’ unique needs. That’s what we need – a firm that works like we do, with our heads, hearts, and hands. Impact is smart, caring, and all about actions that yield results.” “They know how to market and build a company image that will reflect our strengths and personality,” Katz continued. “I could tell you that PKA knows technology and can make the impossible possible through our unique solutions. However, if our skill set is not reflected accurately in our branding, company image, and website, then we will never be able to reach all of the clients that need our help.” Impact has already begun to create strategic messaging and will soon refresh PKA’s website while increasing the company’s social media presence.  The PKA and Impact partnership is part of the rising tide of women supporting women, which reached a crescendo this decade with the #MeToo movement.  The business and technology industries remain primarily male-dominated, but these two female CEOs exemplify the changing tides. About Impact Established in 1989, Impact Consulting Enterprises is an award-winning, minority- and woman-owned public relations, marketing, and website design and development firm, based in East Orange, New Jersey. We are a team of experienced and invigorated storytellers that delight in telling our clients’ stories to enhance their reputation, increase their market share, bolster the bottom line, and strengthen their relationships with their key stakeholders.  Impact tells stories that inspire smiles, trust, and confidence.  We tell stories that make people feel good about where they are and better about where they are going. About PKA Since 1996, PKA Technologies has supplied technology services and products to Fortune 500 companies, organizations in the public sector, and smaller companies that think big. PKA specializes in providing the next generation of network servers, Big Data solutions, enterprise storage, cloud services, virtualization migration, wireless, hybrid, and handheld technologies that are indispensable to business. PKA’s rich foundation of knowledge, coupled with years of experience and positive customer care, enables its team to simplify complex solutions and make the impossible possible through technology.

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Holly Houston, hhouston@eimpactconsulting.com, 415-583-3706                  Cheryl McCants, cmccants@eimpactconsulting.com, 646-872-2377

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