New Jersey COVID-19 Outreach and Strategic Messaging
The Challenge
Impact has been on the frontlines of COVID-19 vaccine outreach in New Jersey, partnering with organizations like Rutgers Global Health Institute, Princeton Partners, the National Action Network, and the State of New Jersey Department of Health. Beginning in December 2020, Impact worked diligently to provide timely, relevant, accurate, and engaging information about the COVID-19 vaccine to communities throughout New Jersey.
The Solution
Team Impact began by developing a high-level strategic communication plan that emphasized connecting with communities of color resistant to receiving the vaccine, and translating culturally relevant and diverse healthcare information into campaigns targeted to educate the population about the vaccine’s safety and efficacy.
We participated in town halls and reached out to public, private, nonprofit, and for-profit organizations throughout the state. Because of our tenacity, attention to detail, and strategic relationship-oriented approach, pro-COVID vaccine information was distributed to millions of New Jerseyans and their families. Impact’s strategic key messages, digital assets, communication toolkits, and other resources helped New Jersey attain its goal of getting 70% of the state’s population to take at least one dose of the COVID vaccine by July of the following year. Our earnest endeavor was driven first by our passion for helping to save lives and then by our desire to demonstrate that with the right strategic, caring, and culturally relevant communication, and community outreach, solid strategic planning, strong leadership, and impactful management can encourage people to make a change for the better.