The Nicholson Foundation and The Office of The First Lady of New Jersey, Tammy Murphy, engaged Impact to assist in the development of a communication strategy that supported the launch and announcement of the Nurture NJ initiative. Nurture NJ is dedicated to making New Jersey the safest and most equitable place in the nation to deliver and raise a baby by reducing infant and maternal morbidity and mortality. The Nurture NJ website is at the center of the initiative, as it provides resources to women and the community systems that support them, including healthcare providers, government officials, employers, family support, places of worship, and other involved partners. We also designed and developed an ADA compliant Nurture NJ website based on the state’s branding guidelines. Impact was tasked with simplifying more than a hundred pages of text into a readable and easy-to-understand website. We designed the Nurture NJ website with a simple design and a user-friendly, clickable layout that brought the plan to life. Impact built the website from the ground up with regular feedback from the Office of the First Lady. Through scheduled creative meetings and ongoing review of materials, Impact was able to create a final product that met the client’s needs and impressed website visitors from all sectors.