Situation
To achieve long-term strategic business goals, a global biopharmaceutical leader wanted to accelerate adoption of a transformational work ethos at all levels of the organization.
Primary Objective
Increase awareness and encourage adoption amongst employees, vendors and contractors about how individuals and teams use the company’s systematic approach to innovation resulting in cost savings, increased efficiencies and reduced, tong-term, repetitive spending.
The Solution
Strategy
Utilize multiple internal communication channels and opportunities to share stories of success, best practices and ideas.
Reinforce key messages around:
Value of both incremental and breakthrough ideas
Growth and profitability impact
Link between financial strategic priorities and innovation in the workplace
Campaign
A 12-month internal (confidential), global campaign included a creation of a slogan, logo (wordmark) and key messages.
The Challenge
Situation
To ensure that its representatives remained best-in-class, a multi-national, biopharmaceutical leader designed and developed a proprietary, market access assessment tool that need to be adopted by the majority of its global access team.
Primary Objective
Support the global launch of these innovative, evaluation processes, assessments and other tools for global sales and market access team members resulting in majority adoption amongst employees and contractors.
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The Solution
Strategy
Develop compelling messages to highlight the new tool’s benefits to both the company and the individual to encourage adoption. Position the complexity of the tool in simplistic and easily understandable language.
Campaign
A series of branded communication messages were distributed over a 10-month period.
Intranet Visits75%75%
Global Submissions70%70%
Adoption Goals100%100%
Engagement Touchpoints:
Employee SharePoint Site
Fresh Content Published Weekly
Promotional “ads” on Intranet Page
Link to Existing Content
Searchable Content Library
Monthly e-Newsletter
Yammer Network
Webinars and More!
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