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Super Bowl XLVIII Media Day
The Challenge
Super Bowl XLVIII was held in East Rutherford, NJ in 2014. This was the first outdoor, cold weather game. It was also the first time that Super Bowl Media Day was held outside of the stadium. In fact, Media Day was held in an entirely different city — Newark, NJ.
The Solution
Impact developed positioning language for Super Bowl XLVIII Media Day 2014. The language was designed to identify pillars that would positively position the unique and unexpected entertainment, educational and cultural opportunities in the City of Newark, NJ.
Super Bowl XLVIII Media Day 2014 Cornerstone Messaging Included:
Newark offers an unexpected world of diverse food, arts, culture, sports and quality live-theater and entertainment.
Newark offers unexpected access to high quality, secondary education and entrepreneurial opportunities.
Newark is creating unexpected opportunities for educators and real-estate developers to invest in the nation’s next generation of leaders.
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