USMMA Admissions Materials
USMMA required new admissions materials to provide introductory information to high school students, their parents and their guardians that would “catch their eyes” and “pique their interests” in learning more about the Academy. These videos, brochures and digital pieces needed to encourage women and minorities, as well as mainstream students, to apply, attend, graduate and then serve our nation as leaders in the maritime industry and military.
A fully-integrated admissions package was created. After a new brand image and color palette were developed, USMMA was on its way. Creative print, video and digital materials were developed that reflected the mission of the United States Merchant Marine Academy and the Academy’s strategic goals. The Impact Team conducted a thorough research audit before developing and implementing the creative brand positioning strategy.
Complete Insitutional Branding Audit
Competitive Analysis … Key Messages … Surveys … Strategy
We Rethought Everything
COLORS … IMAGES … AUDIENCE … MESSAGES
Rebranding & Strategy