Impact was asked to create copy to help a plant grower launch a new line of orchid products targeting consumers and retail distributors. We needed to make a complicated process easy-to-understand.
We researched orchid care, identified competitors and delivered friendly and inviting plant care instructions, maintenance tips and much more for the launch of Pure Beauty Orchids. The material was delivered ahead of schedule and the client was extremely satisfied.
The smooth tone, clear instructions and welcoming words have helped customers understand and care for their orchids.
Specifically, material was supplied for website copy to support the following pages:
The New Jersey Small Business Development Centers recently contracted Cheryl McCants, founder and principal of Impact, to design, develop and deliver a branding workshop for small and established business owners. The workshop focuses on strategic branding, the differences between marketing and branding and helps business owners understand what branding is and what it is not….
Free Mother’s Day Gifts in Placer County Carter’s Children’s Wear for Babies and Little Girls from KidsFirst and iFoster Roseville, Ca – May 12, 2012 – As part of a national donation of more than 15,000 articles of baby and little girls’ clothing, Carter’s Children’s Wear has teamed up with iFoster to donate dresses, rompers…
Online Advocates for Foster Families Join Forces to Raise $200,000 in Back-to-School Supplies for Vulnerable Children It’s My Community Store and iFoster team up on the Back-to-School Project Reno, Nevada — May 22 — It’s My Community Store and iFoster support National Foster Care Month by kicking off The Back to School Project, a fundraiser…
THE MAVINS GROUP PARTNERS WITH THE NATIONAL ASSOCIATION OF SENIOR MOVE MANAGERS AND MOVE FOR HUNGER TO MAKE A MOVE FOR HUNGER Westfield, NJ – May 5, 2015 – One in six Americans struggle with hunger and nearly 400,000 children in New Jersey live in food insecure homes. Beginning the Saturday before Mother’s Day, May 9,…
Internal Communication Support The Impact team worked with one of the world’s largest biopharmaceutical companies to develop and implement strategic communications aimed at transforming the company’s international work culture. Impact served as a cross-functional liaison to identify, gather and translate complex information from various sources into clear and relevant messages accessible to all employees. Audiences were global and spanned all levels…
Super Bowl XLVIII was held in East Rutherford, NJ in 2014. This was the first outdoor, cold weather game. It was also the first time that Super Bowl Media Day was held outside of the stadium. In fact, Media Day was held in an entirely different city — Newark, NJ. Impact, located in northern New…
Impact was asked to create copy to help a plant grower launch a new line of orchid products targeting consumers and retail distributors. We needed to make a complicated process easy-to-understand.