What is an “all-inclusive sales culture” and how can you make one work for your company?
This is part three of a three-part series on sales culture. Please click here to view part 1. Please click here to view part 2.
Todd Cohen, author of Everyone’s In Sales: How to Unleash the Power of Sales Culture to Boost Your Revenues, Profits and Growth, helped me reimagine our approach towards sales and develop an all-inclusive sales culture.
Even after the sale, businesses need to maintain a customer-centric focus. Think about a buying experience that meant something to you: mine would include a waiter or waitress who remembered my favorite order, and a handwritten thank-you note that came with an online purchase.
All-Inclusive Sales Culture of Sales
These sellers already had my money and could have just moved on to the next customer, but instead, they paused to make me feel special. Your clients should feel just as special and cared for after the deal is closed as they did while you were pitching your business. This means that everyone is in sales, from the receptionist that answers the phone after the sale is made to the technician that services your customers.
Every company should make the extra push to ensure its all-inclusive sales culture is as healthy as possible. Cohen’s approach towards developing a sales culture made me reevaluate my enterprise and imbue each member of my team with the duty to sell.
I love this “all hands-on deck” sales culture. If you love what you do, love the people you work with, and believe in your company’s mission, then you are bound to develop a culture of sales within your organization. At Impact, our sales culture allows everyone on the team to tell award-winning stories that inspire smiles, trust, and confidence while providing exceptional customer service, and completing projects on time and on budget.
Do you have an all-inclusive sales culture?
Your marketing momma,
Cheryl McCants, president and CEO
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