I believe we have masterfully implemented a healthy and productive sales culture at Impact. We do not deploy a designated sales department or even a specific salesperson to identify or solicit new business. The entire team embraces our sales approach of seeking new opportunities and closing deals.
A Culture of Sales
As the CEO, I strengthen our sales environment by ensuring we’re all on the same page. Impact team members embrace our company goals and live our core values. I check in regularly to make sure everyone can accurately describe our work when a curious friend asks the inevitable question – “What do you do?” At Impact, we tell award-winning stories that inspire smiles, trust, and confidence while providing exceptional customer service, and completing projects on time and on budget.
However, a sales interaction does not begin and end with the sale: following through is critical. I love when Todd Cohen, author of Everyone’s In Sales: How to Unleash the Power of Sales Culture to Boost Your Revenues, Profits and Growth, says, “the customer is a partner to the sales cycle.” The keyword is partner, and not victim of an overly aggressive salesperson. Partnership puts the seller and buyer on a level playing field to communicate and work together for mutual benefit.
From AAMC Reporter: June 2014 … at the University of Michigan Medical School in Ann Arbor, the Office for Health Equity and Inclusion was established in 2013 to try new approaches to mitigate health disparities. Among those, the office is looking at ways to inspire people of all races and nationalities to consider health care as a…
Prepare. Post. Publish. Promote. How to Blog. In our last post we discussed the importance of creating an editorial calendar. Now that you have your calendar together, it’s time to write some content. The best way to generate content is to blog. And of course, EVERYONE is blogging. A blog allows you to: position yourself…
On Independence Day, we celebrate our nation’s freedom from British tyranny. We salute liberty and recommit to the values of our democracy. We recognize the brave men and women who throughout the past 243 years have fought and sacrificed to preserve our rights to life, liberty, and the pursuit of happiness.
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