I believe we have masterfully implemented a healthy and productive sales culture at Impact. We do not deploy a designated sales department or even a specific salesperson to identify or solicit new business. The entire team embraces our sales approach of seeking new opportunities and closing deals.
A Culture of Sales
As the CEO, I strengthen our sales environment by ensuring we’re all on the same page. Impact team members embrace our company goals and live our core values. I check in regularly to make sure everyone can accurately describe our work when a curious friend asks the inevitable question – “What do you do?” At Impact, we tell award-winning stories that inspire smiles, trust, and confidence while providing exceptional customer service, and completing projects on time and on budget.
However, a sales interaction does not begin and end with the sale: following through is critical. I love when Todd Cohen, author of Everyone’s In Sales: How to Unleash the Power of Sales Culture to Boost Your Revenues, Profits and Growth, says, “the customer is a partner to the sales cycle.” The keyword is partner, and not victim of an overly aggressive salesperson. Partnership puts the seller and buyer on a level playing field to communicate and work together for mutual benefit.
“Hope for the best, but plan for the worst.” Cliché? Maybe. Good advice? Definitely. With today’s real-time news and all-time online communication, every business owner, entrepreneur, and marketing manager must create a crisis communication plan before the worst happens. Here’s why.
Prepare. Post. Publish. Promote. How to Blog. In our last post we discussed the importance of creating an editorial calendar. Now that you have your calendar together, it’s time to write some content. The best way to generate content is to blog. And of course, EVERYONE is blogging. A blog allows you to: position yourself…
With the “Me Too” and “Times Up” movements against sexual abuse and harassment in the workplace, women’s voices loudly resound and command national discourse. We are emboldened.
Storytelling Tips for Public Agencies While some public agencies work diligently to keep the masses informed of their activities and campaigns, oftentimes their efforts miss the engagement mark. Amid tons of data, legalese and other required messages, people frequently don’t understand what agencies are saying. In addition to distributing confusing messages, there are also those…
Happy 4th of July! As we celebrate the nation’s 242nd Independence Day, the Impact team invites entrepreneurs and business to reflect on and celebrate their independence.
One Comment
Comments are closed.