Marketing & Social Media: Is it what your business needs? The short answer is YES. All businesses need to leverage their on and off-line marketing tools, so why not embrace social media. Which one(s) should you embrace? How much time should you spend there? What plan should you put in place? We all have websites and Smartphones, so the next step, according to the experts, is Twitter, Facebook, LinkedIn and the plethora of social networking sites. But who are the experts and why do their opinions outweigh ours? Here are my thoughts – based on my research, intuition and experience. What would you do if I told you that according to Fortune magazine, Accenture plans hire 40 percent of its consultants and new hires via LinkedIn alone? You would probably update or create your LinkedIn profile. We just did! Your company’s online profile is probably more important than your professional resume or client list. If you can’t be found online, you simply can’t be found. So with that said, enhance your social media profile just like you would your wardrobe, personal appearance or even your business cards. Create a plan and tweet, blog, email and connect on schedule. I recommend the following marketing/social media timeline: 1. Tweet twice a day 2. Facebook or LinkedIn once a day – alternate sites daily 3. Blog weekly 4. Email every other week 5. Update your videos on YouTube, or another public space, once a month Your actual plan may vary, but at least this is a start. Stay in touch!
This Week’s Briefing by the Numbers
24 years in a row Kansas has appeared in the NCAA basketball tournament – more than any other team. 71 million years ago dinosaurs roamed the province of Lleida researchers in Spain say after uncovering hundreds of egg fossils. 57% of U.S. mobile phones are smartphones, up from 52% in early 2012. www.eimpactconsulting.com Your strategic communication, marketing, brand…
This week’s “Briefing” by the numbers: $750 Billion wasted each year in this country on health care paperwork, fraud and unneeded care. #ishealthcareaffordable $104 Million given to whistleblower Bradley Birkenfeld by the IRS for his information about the UBS tax-evasion scandal. 1,255 natural red-heads showed up in Breda, Holland to set a Guinness record. 400…
“Life is not about weathering the storm; it’s about learning how to dance in the rain.” Harriet Michel; Principal, HR Michel, LLC; former president National Minority Supplier Development Council
E-Marketing, Mailers, Blogs …
E-Marketing, Mailers, Blogs … How do you know what tools will reach your targeted audience? Are your key words working? Are your paid search engine campaigns profitable? Reduce your advertising budget and invest in organic search engine optimization with Impact’s Digital Team.
Where is Your Trust Barometer?
Trust and confidence are critical. Constantly manage and monitor your personal and corporate brands. Make sure that your clients and employees are on your side. Don’t make off-hand comments or drop the ball when someone is depending on you. If your trust barometer drops, your customers and clients might too. Remember to always be ethical,…
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