Impact supported an international development bank’s Communication Team as they created social media strategies and expanded their current use of social media platforms for member countries.
The goal was to better position the bank’s brand amongst citizens, constituents and other targeted audiences.
FOR IMMEDIATE RELEASE East Orange, NJ – October 9, 2013 – A team of women business owners announced today that they are on a mission to end homelessness. The group, led by Cheryl McCants from Impact Consulting, has launched the Great Football Sunday™ campaign to bring awareness about the real people behind a homeless population that would overflow the seating capacity…
THE MAVINS GROUP PARTNERS WITH THE NATIONAL ASSOCIATION OF SENIOR MOVE MANAGERS AND MOVE FOR HUNGER TO MAKE A MOVE FOR HUNGER Westfield, NJ – May 5, 2015 – One in six Americans struggle with hunger and nearly 400,000 children in New Jersey live in food insecure homes. Beginning the Saturday before Mother’s Day, May 9,…
Super Bowl XLVIII was held in East Rutherford, NJ in 2014. This was the first outdoor, cold weather game. It was also the first time that Super Bowl Media Day was held outside of the stadium. In fact, Media Day was held in an entirely different city — Newark, NJ. Impact, located in northern New…
The New Jersey Small Business Development Centers recently contracted Cheryl McCants, founder and principal of Impact, to design, develop and deliver a branding workshop for small and established business owners. The workshop focuses on strategic branding, the differences between marketing and branding and helps business owners understand what branding is and what it is not….
Free Mother’s Day Gifts in Placer County Carter’s Children’s Wear for Babies and Little Girls from KidsFirst and iFoster Roseville, Ca – May 12, 2012 – As part of a national donation of more than 15,000 articles of baby and little girls’ clothing, Carter’s Children’s Wear has teamed up with iFoster to donate dresses, rompers…
Impact was asked to create copy to help a plant grower launch a new line of orchid products targeting consumers and retail distributors. We needed to make a complicated process easy-to-understand. We researched orchid care, identified competitors and delivered friendly and inviting plant care instructions, maintenance tips and much more for the launch of Pure…
Social Media Strategy for Development Bank
