Did you find a pair of glasses for Monday’s solar eclipse? It’s the first one for the 21st century and the nation is excited for this out-of-the-ordinary celestial event. So get in on the frenzy, business owners! Where applicable, offer your customers and clients solar-themed specials or eclipse extras. Invite the community to sky gaze with you. Join the conversations on social media and post your own photos. Demonstrate that your business knows how to have a good time, in addition to providing great service.
Like the rest of our country, the U.S. government returns from summer recess and gets back to work during the months of September and October. As agencies tackle their agendas …
Lots of time has been spent studying and targeting Millennials, people born between 1980 and 2000, but look out, Generation Z is quickly making their presence known.
Prepare. Post. Publish. Promote. How to Blog. In our last post we discussed the importance of creating an editorial calendar. Now that you have your calendar together, it’s time to write some content. The best way to generate content is to blog. And of course, EVERYONE is blogging. A blog allows you to: position yourself…
In my 30-plus years of running Impact Consulting Enterprises, I’ve known countless business owners who’ve felt overwhelmed because they, like me, had so much to do in seemingly so little time.
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