Plan Assessment Strategic marketing and communication plans are amongst the most important tools in a business owner’s toolbox. All toolboxes need to be fully stocked and assessed on a regular basis. Your business toolbox and plan assessment are no exceptions. This plan assessment blog completes our series on creating your own strategic plan. Be sure…
Over the past several weeks, you’ve been building your strategic marketing and communication plan. You’ll be glad to know that you’re almost done. This post is the final in a multi-part in a series: Be sure to check out the previous posts. And, don’t forget to download our FREE Strategic Marketing and Communication Plan Worksheets….
If you’ve been following our blogs, you know that we’ve been talking about strategic marketing and communication plans. We’ve given basic definitions and defined and discussed marketing and communication, and explained how a strategic marketing and communication plan can boost your bottom line. Now, let’s make a plan for your business. If you haven’t already,…
A business is only as good as its ability to clearly and succinctly tell its story. A business’ bottom line is only as good as the businesses’ ability to engage with customers and clients. So, whether you’re selling witty T-shirts or championing rainforest conservation, effective marketing and communication skills are imperative parts of your enterprise….
Lead Like an Olympian Part 2 Female athletes from this year’s Summer Olympics dominated their sports, exemplified keen leadership skills and smashed glass ceilings all around Rio. In part two of this three-part series, I will talk about ways to Lead Like an Olympian – why it pays to be resilient, remain confident and keep…
Leadership Lesson: #Rio2016 Female Athletes Smash the Sports Glass Ceiling The 2016 Summer Olympics provided a strong platform where women, specifically women of color, smashed the sports glass-ceiling. From winning first-ever gold medals to defending titles, female athletes dominated the games and represented their countries. The unprecedented feats that women achieved during this year’s games speaks…