Know Your Ideal Customer
It’s great to think that everyone wants to purchase your products or services, but it’s better to know who benefits the most from using them. You must know your ideal customer.
Government Agencies: September and Self-Improvement
Like the rest of our country, the U.S. government returns from summer recess and gets back to work during the months of September and October. As agencies tackle their agendas …
Be Prepared: Create a Crisis Communication Plan
“Hope for the best, but plan for the worst.” Cliché? Maybe. Good advice? Definitely. With today’s real-time news and all-time online communication, every business owner, entrepreneur, and marketing manager must create a crisis communication plan before the worst happens. Here’s why.
Celebrating Women Pioneers with Time’s Firsts List
Launched by Kira Pollack, Time’s creative director of photography and visual enterprise, the multimedia series captures portraits and stories of women who have cracked the glass ceiling in their fields. The women profiled in the 2017 Firsts List lend direction, advice, and inspiration …
Labor Day 2017: Celebrating Women Business Leaders
Labor Day 2017: Celebrating Women Business Leaders The Labor Day holiday weekend is one of the Labor Movement’s many accomplishments on behalf of American workers. At Impact, we’re particularly thankful for the movement’s ongoing campaign to end discrimination and create fairer and more fulfilling workplaces. While there are still inequities to correct, Labor Day is…
Soak Up the Solar Eclipse!
Soak Up the Solar Eclipse! Did you find a pair of glasses for Monday’s solar eclipse? It’s the first one for the 21st century and the nation is excited for this out-of-the-ordinary celestial event. So get in on the frenzy, business owners! Where applicable, offer your customers and clients solar-themed specials or eclipse extras. Invite…
Reaching The Masses: Obtaining And Maintaining Brand Awareness
Reaching The Masses: Obtaining And Maintaining Brand Awareness Brand awareness and product relevancy are typical top concerns for business owners at every stage. With all of the online clutter and digital noise, how do you stay top of mind with clients and prospects? If you have ever wondered how to control your firm’s brand awareness,…
Blog. Prepare. Post. Publish. Promote.
Prepare. Post. Publish. Promote. How to Blog. In our last post we discussed the importance of creating an editorial calendar. Now that you have your calendar together, it’s time to write some content. The best way to generate content is to blog. And of course, EVERYONE is blogging. A blog allows you to: position yourself…