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Dolezal: Adoption or Assimilation?
The news about Rachel Dolezal was, and continues to be, a confusing story for me to wrap my head around. In terms of brand management, I suppose she did a good job of carefully constructing an image of herself that she wanted as her public profile. In that sense, she was successful in identifying the…
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Live on Surprise
“Expect nothing. Live frugally on surprise.” – Alice Walker www.eimpactconsulting.com Your strategic communication, marketing, brand management and public relations partner.
