Dolezal: Adoption or Assimilation?
The news about Rachel Dolezal was, and continues to be, a confusing story for me to wrap my head around. In terms of brand management, I suppose she did a good job of carefully constructing an image of herself that she wanted as her public profile. In that sense, she was successful in identifying the…
Live on Surprise
“Expect nothing. Live frugally on surprise.” – Alice Walker www.eimpactconsulting.com Your strategic communication, marketing, brand management and public relations partner.