Leadership: Cheryl McCants and Marquis Who’s Who
Cheryl McCants recently accepted recognition for her 30+ years of professional excellence from Marquis Who’s Who as well as new positions within the New York and New Jersey Minority Supplier Development Council
Black-Owned Founding Brand Brings Southern Food Home for the Holidays
Booker’s Soul Food Starter Kits make excellent gifts and will be included in the Small Business Majority’s 2020 Holiday Gift Guide.
Impact Wins Three International Media Innovator Awards
Impact Consulting Enterprises Wins Three Media Innovator Awards for Continued Excellence and Innovation in Communication
Communication Plan Development
Over the past several weeks, you’ve been building your strategic marketing and communication plan. You’ll be glad to know that you’re almost done. This post is the final in a multi-part in a series: Be sure to check out the previous posts. And, don’t forget to download our FREE Strategic Marketing and Communication Plan Worksheets….
Strategic Marketing and Communication Plans in a Few Simple Steps
If you’ve been following our blogs, you know that we’ve been talking about strategic marketing and communication plans. We’ve given basic definitions and defined and discussed marketing and communication, and explained how a strategic marketing and communication plan can boost your bottom line. Now, let’s make a plan for your business. If you haven’t already,…
Marketing and Communication Strategy – The Basics
A business is only as good as its ability to clearly and succinctly tell its story. A business’ bottom line is only as good as the businesses’ ability to engage with customers and clients. So, whether you’re selling witty T-shirts or championing rainforest conservation, effective marketing and communication skills are imperative parts of your enterprise….