If you’ve been following our blogs, you know that we’ve been talking about strategic marketing and communication plans. We’ve given basic definitions and defined and discussed marketing and communication, and explained how a strategic marketing and communication plan can boost your bottom line. Now, let’s make a plan for your business. If you haven’t already,…
Editorial Calendar: Stay on Task and Stay Engaged Content is queen, but don’t let her rule you. Stay on task and stay engaged with your audience. Develop and follow a strategic editorial calendar to remain focused and steer clear of communication clutter. While there are many things to discuss and share with your audience, such…