Plan Assessment for Strategic Communicators
Plan Assessment Strategic marketing and communication plans are amongst the most important tools in a business owner’s toolbox. All toolboxes need to be fully stocked and assessed on a regular basis. Your business toolbox and plan assessment are no exceptions. This plan assessment blog completes our series on creating your own strategic plan. Be sure…
Marketing and Communication Strategy – The Basics
A business is only as good as its ability to clearly and succinctly tell its story. A business’ bottom line is only as good as the businesses’ ability to engage with customers and clients. So, whether you’re selling witty T-shirts or championing rainforest conservation, effective marketing and communication skills are imperative parts of your enterprise….
Health Insurance Exchanges
With all of the excitement and confusion over the Affordable Care Act (ACA), one of the most important components of the law is the establishment of Health Insurance Exchanges. So what exactly is an Exchange? An Exchange is either a non-profit or a government agency that will offer health plan choices and answer consumers’ questions…