{"id":2028,"date":"2016-05-31T07:03:51","date_gmt":"2016-05-31T11:03:51","guid":{"rendered":"http:\/\/www.eimpactconsulting.com\/?p=2028"},"modified":"2016-05-31T07:03:51","modified_gmt":"2016-05-31T11:03:51","slug":"which-social-media-platform","status":"publish","type":"post","link":"https:\/\/eimpactconsulting.com\/which-social-media-platform\/","title":{"rendered":"Which Social Media Platform: LinkedIn vs. Facebook vs. Twitter vs. Instagram"},"content":{"rendered":"

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Choosing Social Media: Which social media platform is best for your business? Which social platform is best for you? Knowing your audience is by far the most efficient way to decide which platform is best for your brand. Once you understand your target(s), knowing how to communicate on the platforms they use is the next step.<\/p>\n

First, let’s tackle which platform is best for you and your brand. If your brand is focused on corporate-style communication and messaging, then your targets would most likely live on LinkedIn. It\u2019s where most professionals look to communicate with each other, find jobs, and secure career-recruiting tips. It is also a platform used to promote B2B communication. Specifically, LinkedIn is often used to validate an individual or add credibility to a professional profile. Alternatively, if your target(s) are individual consumers, your primary social platform should be Facebook. \u201cFace it.\u201d It\u2019s where we all live.<\/p>\n

Once you\u2019ve nailed the social platform, review your target demographics to make sure you are connecting with them where they are. For example, if you\u2019re selling adult diapers you wouldn\u2019t post to Snapchat or Instagram to reach your target consumers. Those channels are used primarily by millennials and gen Z folks. However, if you are selling something like the selfie stick, that was a fad not too long ago, you would most likely communicate via Snapchat, YouTube or Pinterest, and not Facebook. The key is to connect where your target lives online and select the primary social channels best for your brand.<\/p>\n

Now that you\u2019ve decided which platform(s) is best, you should then research your target\u2019s ideal communication keywords so that you can refine your messages to connect with them. This process isn\u2019t easy because there are so many possibilities. Although there is no exact rule on keywords, key messages, search engine optimization (SEO) or social media optimization (SMO), it might be helpful to populate your messages on more then just one social media channel with words that reflect what your target would be looking for when the search online. In addition to posting on platforms where your customers are, it is also important to communicate on those channels where your customers are heading. Analyze and research the psychographic profiles of the customers you are trying to target. Basically, be sure to know your objectives. What do you plan or hope to get from being on the platforms you\u2019ve identified? With goals and objectives, the rest of your decisions are easy.<\/p>\n

So where are we? You\u2019ve figured out the platform. You\u2019ve identified your target and your ideal social channels and you\u2019ve identified what you want to say. Now, deliver the message! But, be wary because social media attracts hungry faux customers. Make sure that the people are real, living and breathing beings and not just \u201cbots\u201d trying to hack you or falsely inflate their own online reputations. Conversely, don\u2019t lose a sales prospect. The folks that \u201cfollow\u201d or \u201clike\u201d you are prime prospects. Get their contact information before the leave your site or page. Once you have their contact information, nurture your relationship with them. You can also create a strong offer, which should eventually generate revenue. You will know their level of engagement because social media is one of the few platforms that makes it easy to measure your return on investment (ROI).<\/p>\n

This is the beauty of social media. It allows us to track each click, measure ROI and evaluate advertising needed to ensure that our audience pays attention. There are many perks of socializing your brand, conducting research and analyzing demographics. But, at the end of the day, it all boils down to making sure that you are connecting with your clients and communicating to your prospects.\u00a0 Be real and be you. If you follow my advice, you\u2019ll also be successful!<\/p>\n

Talk soon!<\/p>\n

Marketing mama<\/em><\/p>\n

Click here for information about Impact’s social Media support services.<\/a><\/p>\n

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