{"id":2314,"date":"2017-06-01T07:45:26","date_gmt":"2017-06-01T11:45:26","guid":{"rendered":"https:\/\/www.eimpactconsulting.com\/?p=2314"},"modified":"2017-06-01T07:45:26","modified_gmt":"2017-06-01T11:45:26","slug":"communication-plan","status":"publish","type":"post","link":"https:\/\/eimpactconsulting.com\/communication-plan\/","title":{"rendered":"Communication Plan Development"},"content":{"rendered":"<p>Over the past several weeks, you\u2019ve been building your strategic marketing and communication plan. You\u2019ll be glad to know that you\u2019re almost done. This post is the final in a multi-part in a series: Be sure <a href=\"https:\/\/eimpactconsulting.com\/marketing-and-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">to check out the previous posts<\/a>. And, don\u2019t forget to download our <a href=\"https:\/\/hx317.infusionsoft.com\/app\/form\/free-communication-marketing-worksheet-request\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>FREE Strategic Marketing and Communication Plan Worksheets<\/strong><\/a>. They will help you document the process and track your progress.<\/p>\n<p>With the information and worksheets from the previous posts, you should now have a carefully crafted communication plan. Let\u2019s talk implementation!<\/p>\n<h2>Stay focused. Filter the noise. Implement your communication plan.<\/h2>\n<p><strong>The best way to stay on track with a strategic communication plan is to focus on strategy, implement tactics and meet your deadlines.<\/strong> The strategies, tactics and timelines in your communication plan will dictate the frequency of engagement.\u00a0 In other words, do what you say, when you say you\u2019re going to do it, the way you said you\u2019d get it done.<\/p>\n<p>Implementation may require daily, weekly, monthly or even annual activities. The key is to stay true to your plan and give it your full attention.<\/p>\n<p>Here are a few apps to help keep you organized:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.basecamp.com\">Basecamp<\/a> \u2013 Great for managing your team and implementing your plan<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/ImpactConsultingEnterprises\/\">Social media<\/a> \u2013 I promise it\u2019s worth it! Great for promotion, communicating with clients, and finding partners<\/li>\n<li><a href=\"https:\/\/vimeo.com\/impactconsulting\">Vlogging<\/a> \u2013 Video blogging can be faster and more personal than online posts or emails, plus imagery is more eye-catching than text<\/li>\n<li><a href=\"https:\/\/www.smartsheet.com\/\">Smartsheet<\/a> \u00a0\u2013 Turn your plan into a handy spreadsheet, plus track tasks over time and assign to-dos to your team<\/li>\n<li><a href=\"https:\/\/toggl.com\/\">Toggl<\/a> \u2013 Toggl is your time-management secret weapon<\/li>\n<li><a href=\"https:\/\/bitly.com\/\">Bitly<\/a> \u2013 Turn long urls into short, customized, easy-to-remember links<\/li>\n<\/ul>\n<p><strong>Write down which tools you\u2019ll use to help execute your tactics.<\/strong> You can find more app recommendations on our Facebook page, <a href=\"https:\/\/www.facebook.com\/ImpactConsultingEnterprises\/posts\/1597977050219677\">here<\/a> and <a href=\"https:\/\/www.facebook.com\/ImpactConsultingEnterprises\/posts\/1668712086479506\">here<\/a>.<\/p>\n<h2>Assessment of your communication plan is important to your success.<\/h2>\n<p>How will you monitor whether your tactics are effective, or whether your strategies actually make progress toward your goals?<\/p>\n<p><strong>Write down three ways you will measure or evaluate your efforts.<\/strong> These are your assessment methods. For example, monitoring how many visitors download the worksheets will help me assess whether blogging is an effective tactic, and whether sharing my knowledge is an effective strategy. Some of the apps above can help you with both assessment and implementation.<\/p>\n<p>NOTE: Don\u2019t wait until the end to assess your communication plan! You could lose valuable time needed to tweak a tactic, supplement a strategy or inject an innovative idea into the mix. Take stock of what is working and what is not helping you achieve your goals. Always remain flexible <em>as<\/em> you implement your communication plan.<\/p>\n<p>Assessment methods help you judge the effectiveness of both your tactics and strategies. And, although it is important to stay on your toes and monitor your efforts as you go along, a primary focus in implementing your strategic communication plan is to stay on task.<\/p>\n<h3>Here are brief excerpts from our previous communication posts:<\/h3>\n<h4><\/h4>\n<h4>Build Your Communication Plan<\/h4>\n<ul>\n<li>Set Your Goals<\/li>\n<li>Goals should answer your WHY.<\/li>\n<li>Goals should also be SMART: Strategic, Measurable,\u00a0Achievable,\u00a0Realistic,\u00a0Timely<\/li>\n<li>State your goal simply and broadly<\/li>\n<\/ul>\n<ul>\n<li>Know your audience<\/li>\n<li>Next, choose three broad methods of achieving your goal.<\/li>\n<li>A strategy is the foundation for your marketing efforts.<\/li>\n<li>Lastly, think of two specific actions to take for each of your strategies<\/li>\n<\/ul>\n<h4>Communication Plan Basics<\/h4>\n<ul>\n<li>Communication is how you tell your story. It is the words, imagery, sounds and colors behind your stories. Communication wraps around marketing and reaches your targets in relevant ways.<\/li>\n<\/ul>\n<p>Accordingly, Marketing and Communication\u00a0is not:<\/p>\n<ul>\n<li>A logo<\/li>\n<li>A business card<\/li>\n<li>A Facebook page<\/li>\n<li>An Instagram account<\/li>\n<\/ul>\n<p>Yet, Marketing and Communication\u00a0is:<\/p>\n<ul>\n<li>The Facebook campaign that talks about your movie screening<\/li>\n<li>The promotional code in your magazine ad<\/li>\n<li>The call to action on your website<\/li>\n<li>The <strong>tactic<\/strong> that is implemented as part of your marketing and communication strategy<\/li>\n<\/ul>\n<p>Remember, strategic plans are invaluable time savers. They sharpen your sales efforts, measure your effectiveness and track your success.<\/p>\n<ul>\n<li>Boost business<\/li>\n<li>Attract new clients<\/li>\n<li>Increase sales<\/li>\n<li>Strengthen relationships<\/li>\n<\/ul>\n<p>Stay tuned for our final post in this series where we will focus on <a href=\"https:\/\/eimpactconsulting.com\/plan-assessment\/\" target=\"_blank\" rel=\"noopener noreferrer\">communication plan assessment<\/a>.<\/p>\n<p>Your Marketing Mama,<\/p>\n<p>Cheryl McCants \u2013 President &amp; CEO, Impact Consulting Enterprises<\/p>\n<span class=\"inf_infusionsoft_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Over the past several weeks, you\u2019ve been building your strategic marketing and communication plan. You\u2019ll be glad to know that you\u2019re almost done. This post is the final in a multi-part in a series: Be sure to check out the previous posts. And, don\u2019t forget to download our FREE Strategic Marketing and Communication Plan Worksheets&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":2319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53],"tags":[239,16,259],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication Plan Development - Impact Consulting Enterprises<\/title>\n<meta name=\"description\" content=\"Implement your communication plan. The best way to stay on track with a strategic communication plan is to focus on strategy, tactics and deadlines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eimpactconsulting.com\/communication-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Plan Development - Impact Consulting Enterprises\" \/>\n<meta property=\"og:description\" content=\"Implement your communication plan. The best way to stay on track with a strategic communication plan is to focus on strategy, tactics and deadlines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eimpactconsulting.com\/communication-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Impact Consulting Enterprises\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImpactConsultingEnterprises\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-01T11:45:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Editorial Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eimpactconsulting.com\/communication-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eimpactconsulting.com\/communication-plan\/\"},\"author\":{\"name\":\"Editorial Team\",\"@id\":\"https:\/\/eimpactconsulting.com\/#\/schema\/person\/a2ab336fbca38f5d4974c93609ebe142\"},\"headline\":\"Communication Plan Development\",\"datePublished\":\"2017-06-01T11:45:26+00:00\",\"dateModified\":\"2017-06-01T11:45:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eimpactconsulting.com\/communication-plan\/\"},\"wordCount\":715,\"publisher\":{\"@id\":\"https:\/\/eimpactconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/eimpactconsulting.com\/communication-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png\",\"keywords\":[\"blog series\",\"Communication\",\"marketing and communication\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eimpactconsulting.com\/communication-plan\/\",\"url\":\"https:\/\/eimpactconsulting.com\/communication-plan\/\",\"name\":\"Communication Plan Development - Impact Consulting Enterprises\",\"isPartOf\":{\"@id\":\"https:\/\/eimpactconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/eimpactconsulting.com\/communication-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/eimpactconsulting.com\/communication-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png\",\"datePublished\":\"2017-06-01T11:45:26+00:00\",\"dateModified\":\"2017-06-01T11:45:26+00:00\",\"description\":\"Implement your communication plan. The best way to stay on track with a strategic communication plan is to focus on strategy, tactics and deadlines.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eimpactconsulting.com\/communication-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eimpactconsulting.com\/communication-plan\/#primaryimage\",\"url\":\"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png\",\"contentUrl\":\"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png\",\"width\":744,\"height\":315,\"caption\":\"Develop a Communication Plan\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eimpactconsulting.com\/#website\",\"url\":\"https:\/\/eimpactconsulting.com\/\",\"name\":\"Impact Consulting Enterprises\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/eimpactconsulting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eimpactconsulting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/eimpactconsulting.com\/#organization\",\"name\":\"Impact Consulting Enterprises\",\"url\":\"https:\/\/eimpactconsulting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eimpactconsulting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2022\/07\/cropped-impact-main-logo.png\",\"contentUrl\":\"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2022\/07\/cropped-impact-main-logo.png\",\"width\":1012,\"height\":407,\"caption\":\"Impact Consulting Enterprises\"},\"image\":{\"@id\":\"https:\/\/eimpactconsulting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ImpactConsultingEnterprises\/\",\"https:\/\/twitter.com\/ICEBranding\",\"https:\/\/www.instagram.com\/cheryl_mccants\/\",\"https:\/\/www.linkedin.com\/company\/impact-consulting-enterprises-llc\",\"https:\/\/www.youtube.com\/user\/ICEMarketingVideos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/eimpactconsulting.com\/#\/schema\/person\/a2ab336fbca38f5d4974c93609ebe142\",\"name\":\"Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eimpactconsulting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/41a4cf165090c24dc6b4f7f7768cd5b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/41a4cf165090c24dc6b4f7f7768cd5b8?s=96&d=mm&r=g\",\"caption\":\"Editorial Team\"},\"url\":\"https:\/\/eimpactconsulting.com\/author\/cmccants\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communication Plan Development - Impact Consulting Enterprises","description":"Implement your communication plan. The best way to stay on track with a strategic communication plan is to focus on strategy, tactics and deadlines.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eimpactconsulting.com\/communication-plan\/","og_locale":"en_US","og_type":"article","og_title":"Communication Plan Development - Impact Consulting Enterprises","og_description":"Implement your communication plan. The best way to stay on track with a strategic communication plan is to focus on strategy, tactics and deadlines.","og_url":"https:\/\/eimpactconsulting.com\/communication-plan\/","og_site_name":"Impact Consulting Enterprises","article_publisher":"https:\/\/www.facebook.com\/ImpactConsultingEnterprises\/","article_published_time":"2017-06-01T11:45:26+00:00","og_image":[{"width":744,"height":315,"url":"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png","type":"image\/png"}],"author":"Editorial Team","twitter_misc":{"Written by":"Editorial Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eimpactconsulting.com\/communication-plan\/#article","isPartOf":{"@id":"https:\/\/eimpactconsulting.com\/communication-plan\/"},"author":{"name":"Editorial Team","@id":"https:\/\/eimpactconsulting.com\/#\/schema\/person\/a2ab336fbca38f5d4974c93609ebe142"},"headline":"Communication Plan Development","datePublished":"2017-06-01T11:45:26+00:00","dateModified":"2017-06-01T11:45:26+00:00","mainEntityOfPage":{"@id":"https:\/\/eimpactconsulting.com\/communication-plan\/"},"wordCount":715,"publisher":{"@id":"https:\/\/eimpactconsulting.com\/#organization"},"image":{"@id":"https:\/\/eimpactconsulting.com\/communication-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png","keywords":["blog series","Communication","marketing and communication"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/eimpactconsulting.com\/communication-plan\/","url":"https:\/\/eimpactconsulting.com\/communication-plan\/","name":"Communication Plan Development - Impact Consulting Enterprises","isPartOf":{"@id":"https:\/\/eimpactconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eimpactconsulting.com\/communication-plan\/#primaryimage"},"image":{"@id":"https:\/\/eimpactconsulting.com\/communication-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png","datePublished":"2017-06-01T11:45:26+00:00","dateModified":"2017-06-01T11:45:26+00:00","description":"Implement your communication plan. The best way to stay on track with a strategic communication plan is to focus on strategy, tactics and deadlines.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eimpactconsulting.com\/communication-plan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eimpactconsulting.com\/communication-plan\/#primaryimage","url":"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png","contentUrl":"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png","width":744,"height":315,"caption":"Develop a Communication Plan"},{"@type":"WebSite","@id":"https:\/\/eimpactconsulting.com\/#website","url":"https:\/\/eimpactconsulting.com\/","name":"Impact Consulting Enterprises","description":"","publisher":{"@id":"https:\/\/eimpactconsulting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eimpactconsulting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eimpactconsulting.com\/#organization","name":"Impact Consulting Enterprises","url":"https:\/\/eimpactconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eimpactconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2022\/07\/cropped-impact-main-logo.png","contentUrl":"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2022\/07\/cropped-impact-main-logo.png","width":1012,"height":407,"caption":"Impact Consulting Enterprises"},"image":{"@id":"https:\/\/eimpactconsulting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ImpactConsultingEnterprises\/","https:\/\/twitter.com\/ICEBranding","https:\/\/www.instagram.com\/cheryl_mccants\/","https:\/\/www.linkedin.com\/company\/impact-consulting-enterprises-llc","https:\/\/www.youtube.com\/user\/ICEMarketingVideos"]},{"@type":"Person","@id":"https:\/\/eimpactconsulting.com\/#\/schema\/person\/a2ab336fbca38f5d4974c93609ebe142","name":"Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eimpactconsulting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/41a4cf165090c24dc6b4f7f7768cd5b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41a4cf165090c24dc6b4f7f7768cd5b8?s=96&d=mm&r=g","caption":"Editorial Team"},"url":"https:\/\/eimpactconsulting.com\/author\/cmccants\/"}]}},"featured_image_src_large":["https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/06\/Impact-Facebook-header.png",744,315,false],"author_info":{"display_name":"Editorial Team","author_link":"https:\/\/eimpactconsulting.com\/author\/cmccants\/"},"comment_info":0,"category_info":[{"term_id":53,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":53,"taxonomy":"category","description":"","parent":0,"count":123,"filter":"raw","cat_ID":53,"category_count":123,"category_description":"","cat_name":"Blog","category_nicename":"blog","category_parent":0}],"tag_info":[{"term_id":239,"name":"blog series","slug":"blog-series","term_group":0,"term_taxonomy_id":239,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":16,"name":"Communication","slug":"communication","term_group":0,"term_taxonomy_id":16,"taxonomy":"post_tag","description":"","parent":0,"count":75,"filter":"raw"},{"term_id":259,"name":"marketing and communication","slug":"marketing-and-communication","term_group":0,"term_taxonomy_id":259,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"taxonomy_info":{"category":[{"value":53,"label":"Blog"}],"post_tag":[{"value":239,"label":"blog series"},{"value":16,"label":"Communication"},{"value":259,"label":"marketing and communication"}]},"_links":{"self":[{"href":"https:\/\/eimpactconsulting.com\/wp-json\/wp\/v2\/posts\/2314"}],"collection":[{"href":"https:\/\/eimpactconsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eimpactconsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eimpactconsulting.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/eimpactconsulting.com\/wp-json\/wp\/v2\/comments?post=2314"}],"version-history":[{"count":0,"href":"https:\/\/eimpactconsulting.com\/wp-json\/wp\/v2\/posts\/2314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eimpactconsulting.com\/wp-json\/wp\/v2\/media\/2319"}],"wp:attachment":[{"href":"https:\/\/eimpactconsulting.com\/wp-json\/wp\/v2\/media?parent=2314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eimpactconsulting.com\/wp-json\/wp\/v2\/categories?post=2314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eimpactconsulting.com\/wp-json\/wp\/v2\/tags?post=2314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}