{"id":248804,"date":"2022-10-24T12:15:06","date_gmt":"2022-10-24T12:15:06","guid":{"rendered":"https:\/\/eimpactconsulting.com\/?post_type=project&p=248804"},"modified":"2022-10-24T12:17:48","modified_gmt":"2022-10-24T12:17:48","slug":"bookers-soul-food-starters","status":"publish","type":"project","link":"https:\/\/eimpactconsulting.com\/project\/bookers-soul-food-starters\/","title":{"rendered":"Booker\u2019s Soul Food Starters"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ background_color=”rgba(33,83,135,0.1)” parallax=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”15px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2020\/11\/bookersoulfood.jpg” alt=”booker soul food” title_text=”bookersoulfood” align=”center” _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-3px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ header_text_color=”#000000″ header_line_height=”1.7em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” hover_enabled=”0″ use_border_color=”off” global_colors_info=”{}” header_font_size=”45px” sticky_enabled=”0″]<\/p>\n

Booker\u2019s Soul Food Starters<\/h1>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The Challenge<\/h2>\n

Impact currently works with Booker\u2019s Soul Food Starters, a Black-owned consumer product goods brand founded by husband-and-wife team Claude and Crystal Booker. Soul Food Starters recently created pantry-ready seasoning kits \u2013 Soul Food Starters. The team has recently partnered with Kroger\u2019s, Stop n\u2019 Shop, and other retailers to bring southern cooking to your home in a snap. The \u201cfor us by us\u201d trend of Black-owned brands profoundly impacts African-American purchases in the marketplace. Black consumers support brands that align with their lifestyles and values. Booker\u2019s Soul Food Starters challenged Impact to promote their brand awareness through social media and marketing campaigns.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\u00a0The Solution<\/span><\/span><\/h2>\n

\n

Impact has developed effective messaging for Booker\u2019s for these partnerships, as well as a strategic marketing campaign for iHeart radio and other social media platforms.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#ffffff” parallax=”on” global_colors_info=”{}”][et_pb_fullwidth_slider _builder_version=”4.16″ header_font_size=”50″ body_font_size=”25″ parallax=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_letter_spacing_hover=”0″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f7f7f7″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”15px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Interested In Working With Us?” button_url=”\/tell-us-what-you-think\/” url_new_window=”on” button_text=”Get In Touch” _builder_version=”4.16″ use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”light” custom_margin=”||10px|” border_style=”solid” button_letter_spacing_hover=”0″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Booker\u2019s Soul Food Starters   The Challenge…<\/p>\n","protected":false},"author":4,"featured_media":246589,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.18.0\" background_color=\"rgba(33,83,135,0.1)\" parallax=\"on\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][et_pb_row _builder_version=\"4.16\" custom_margin=\"15px|||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" background_position=\"top_left\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2022\/07\/bcf-logo-1mdpi.png\" _builder_version=\"4.18.0\" _module_preset=\"default\" title_text=\"bcf-logo-1mdpi\" hover_enabled=\"0\" sticky_enabled=\"0\" align=\"center\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" hover_enabled=\"0\" global_colors_info=\"{}\" custom_margin=\"-3px|auto||auto||\" sticky_enabled=\"0\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.18.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" text_orientation=\"center\" background_layout=\"dark\" module_alignment=\"center\" hover_enabled=\"0\" use_border_color=\"off\" global_colors_info=\"{}\" header_text_color=\"#000000\" sticky_enabled=\"0\"]

Business Consortium Fund<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" background_color=\"#ffffff\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" custom_margin=\"10px|||\" global_colors_info=\"{}\" column_structure=\"1_2,1_2\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" background_position=\"top_left\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.16\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" use_border_color=\"off\" global_colors_info=\"{}\"]

The Situation<\/h2>\n

The Business Consortium Fund (BCF) contracted with Impact to create and implement a strategic marketing and communication plan positioning BCF as the premier minority business enterprise (MBE) financing and advising company. Accordingly, Impact started providing strategic communication, social media, marketing, and advertising support. We also created email campaigns, managed their LinkedIn and Twitter accounts, updated their website pages, and secured significant media coverage for BCF<\/span>\u2019<\/span>s work. In doing so, Impact has been tasked with:<\/span><\/p>\n

    \n
  1. Leveraging BCF\u2019s digital assets and partnerships to engage upon audiences<\/span><\/li>\n
  2. Increasing brand awareness of BCF\u2019s offerings and value proposition<\/span><\/li>\n
  3. Maintaining and creating digital marketing assets as outlined in the proposal<\/span><\/li>\n
  4. Developing and executing social media and email campaigns for BCF<\/span><\/li>\n
  5. Reasonably supporting BCF\u2019s leadership team when and where needed<\/span>\n

     <\/p>\n<\/li>\n<\/ol>\n

    In addition to these regularly outlined duties, Impact has also spearheaded with BCF the launch of the company<\/span>\u2019<\/span>s Paycheck Protection Program (PPP) Awareness and Microloan Programs, the latter of which provides its certified minority-owned business clients with low-interest loans for purposes such as technology, working capital, equipment, and inventory. Within this program, BCF garnered financial support from Wells Fargo<\/span>\u2019<\/span>s Open for Business Fund, providing publicity and clientele to both the company and its Microloan Program. More recently, Impact has been tasked with building a landing site for BCF<\/span>\u2019<\/span>s new program regarding New York prospects. Within this project, Impact<\/span>\u2019<\/span>s goal is to help BCF provide loans and financial services to more small businesses in need (especially those that want to <\/span>\u201c<\/span>bounce back\u201d from the pandemic). Overarchingly, Impact<\/span>\u2019<\/span>s goal is to position BCF as the small business lender of choice, omnipresent in providing capital for certified minority-owned businesses when they need it, as well as for being an industry expert and source of information.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" background_position=\"top_left\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.16\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" use_border_color=\"off\" global_colors_info=\"{}\"]

    The\u00a0Solution<\/h2>\n

    Our approach is multi-fold, encompassing email marketing, social media management, digital advertising, and media relations coverage.<\/span><\/p>\n

    For the Microloan program specifically, Impact drafted an informative landing page containing links to information about microloans from Wells Fargo and Business News Daily, the application and details of the application process, a prequalification questionnaire, and FAQs. The landing page also contained a graphical overview of the program<\/span>\u2019<\/span>s payments and loan terms. We uniquely branded the webpage with the slogan <\/span>\u201c<\/span>READY. SET. LOAN. We offer Microloans for MBEs\u201d, effectively drawing customers to the webpage. Aside from the webpage, our graphic designer created imagery for the campaign on email blasts, press releases, and social posts, all of which organically culled both new and existing clientele.<\/span><\/p>\n

    Impact is also tasked with helping BCF to promote two of its other loan programs aimed at helping MBEs \u2013 the Empower the Change growth equity fund, which BCF co-launched with Advantage Capital, and the Opportunity Finance Network<\/span>\u2019<\/span>s Finance Justice Fund. <\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\"4.18.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" hover_enabled=\"0\" use_border_color=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]

    The Outcome<\/h2>\n

    As a result of the aforementioned publicity surrounding BCF<\/span>\u2019<\/span>s Microloan program, BCF received a fairly large number of applications for microloans. Three sets of data were obtained about how the press release performed in the media, the first from Critical Mention and the second two from CISION. The two press coverage results obtained by CISION showed that Impact<\/span>\u2019<\/span>s press release was picked up by 15-20+ news outlets, garnering tremendous traffic to both BCF and its offerings, ultimately enabling the company to further its mission of closing the racial wealth equity gap.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.16\" background_color=\"#ffffff\" parallax=\"on\" global_colors_info=\"{}\"][et_pb_fullwidth_slider _builder_version=\"4.16\" header_font_size=\"50\" body_font_size=\"25\" parallax=\"on\" custom_padding=\"|||\" custom_padding_tablet=\"|||\" custom_padding_phone=\"|||\" box_shadow_style=\"preset6\" box_shadow_blur=\"10px\" box_shadow_color=\"rgba(0,0,0,0.1)\" button_letter_spacing_hover=\"0\" remove_inner_shadow=\"off\" hide_content_on_mobile=\"off\" hide_cta_on_mobile=\"off\" show_inner_shadow=\"on\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_text_color__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_border_width__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_border_color__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_border_radius__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"0\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_bg_color__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" background_color=\"#f7f7f7\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" custom_margin=\"15px|||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" background_position=\"top_left\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_cta title=\"Interested In Working With Us?\" button_url=\"\/tell-us-what-you-think\/\" url_new_window=\"on\" button_text=\"Get In Touch\" _builder_version=\"4.16\" use_background_color=\"off\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" background_layout=\"light\" custom_margin=\"||10px|\" border_style=\"solid\" button_letter_spacing_hover=\"0\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_text_color__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_border_width__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_border_color__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_border_radius__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"0\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_bg_color__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"project_category":[458,463,450],"project_tag":[462,456,464,453],"aioseo_notices":[],"yoast_head":"\nBooker\u2019s Soul Food Starters - Impact Consulting Enterprises<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eimpactconsulting.com\/project\/bookers-soul-food-starters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Booker\u2019s Soul Food Starters - Impact Consulting Enterprises\" \/>\n<meta property=\"og:description\" content=\"Booker\u2019s Soul Food Starters   The Challenge...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eimpactconsulting.com\/project\/bookers-soul-food-starters\/\" \/>\n<meta property=\"og:site_name\" content=\"Impact Consulting Enterprises\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImpactConsultingEnterprises\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-24T12:17:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eimpactconsulting.com\/wp-content\/uploads\/2017\/09\/Gateways-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1929\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eimpactconsulting.com\/project\/bookers-soul-food-starters\/\",\"url\":\"https:\/\/eimpactconsulting.com\/project\/bookers-soul-food-starters\/\",\"name\":\"Booker\u2019s Soul Food Starters - 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