Don’t confuse marketing tools with sales tactics. Email marketing messages are tools designed to get folks to click through to your website. Your landing pages are tools designed to promote your products or services. Your sales team and their tactics are designed to close the deal. Cheryl McCants Principal, Impact Consulting Enterprises
Have you ever wanted to ask a prospect or a client that infamous question: “Can you hear me now?” If you’re like me, the answer is a resounding YES. Effective communication matters.
Plan Assessment Strategic marketing and communication plans are amongst the most important tools in a business owner’s toolbox. All toolboxes need to be fully stocked and assessed on a regular basis. Your business toolbox and plan assessment are no exceptions. This plan assessment blog completes our series on creating your own strategic plan. Be sure…
Cheryl McCants recently accepted recognition for her 30+ years of professional excellence from Marquis Who’s Who as well as new positions within the New York and New Jersey Minority Supplier Development Council
If you’ve been following our blogs, you know that we’ve been talking about strategic marketing and communication plans. We’ve given basic definitions and defined and discussed marketing and communication, and explained how a strategic marketing and communication plan can boost your bottom line. Now, let’s make a plan for your business. If you haven’t already,…
“We must learn to live together as brothers or perish together as fools.” — Speech in St. Louis, Missouri, March 22, 1964 www.eimpactconsulting.com Your strategic communication, marketing, brand management and public relations partner.
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“It is better to ask some of the questions than to know all the answers.” – Author & Poet, James Thurber
