Build your Brand

Eco-Friendly Business Tips and Authentic ESGCommunication

April is Earth Month, and it is the perfect time to take afresh look at how your business operates.

In this episode of Build Your Brand with Cheryl McCants:Make the Invisible Visible™, Cheryl explores three practical ways to make your business more eco-conscious and communicate that work with credibility: reduce waste, use plain language, and show your progress.

This week’s Data Drop highlights the environmental impact ofdigital activity, including emissions and water-intensive data-center cooling. The Success Story turns inward, featuring Impact Consulting Enterprises’ own sustainability journey — from completing AstraZeneca’s Lead in Sustainabilityprogram to receiving the Inclusion Award for its Action Plan and pursuing EcoVadis certification.

If you want to align sustainability, visibility, and trustin a more authentic way, this episode will help you do it.

#MakeTheInvisibleVisible

Smart Tax Planning Tips for Business Owners

Tax season does not have to catch you off guard.

In this episode of Build Your Brand with Cheryl McCants:Make the Invisible Visible™, Cheryl shares three practical ways businessowners can approach tax conversations with more clarity and less stress: thinkquarterly, understand the basics, and stay transparent.

You’ll also hear this week’s Data Drop on how much timesmall businesses spend managing federal taxes, along with a Success Story thatshows how the right CPA relationship can support long-term growth.

If you want to move through tax season with more confidenceand better preparation, this episode offers timely guidance.

#MakeTheInvisibleVisible

Success Isn’t Luck: How Strategy, Access, and Relationships Drive Real Business Growth 

In this episode of Build Your Brand with Cheryl McCants: Make the Invisible Visible™, Cheryl sits down with business owner Alan Jackson of Archview to challenge one of the most common myths in business—success as “luck.” 

Too often, the hard work behind growth is overlooked. In this candid conversation, Alan shares real-world insights on how access, intentional strategy, and strong relationships shape business outcomes far more than chance. 

From navigating challenges to creating opportunities, this episode unpacks what it truly takes to move beyond survival mode and build sustainable success. 

You’ll learn: 

• Why success is rarely accidental—and what actually drives it  

• How access to the right resources can accelerate growth  

• The role of strategic decision-making in building momentum  

• Why relationships remain one of the most powerful business assets  

If you’re a business owner, entrepreneur, or leader looking to grow with intention, this conversation offers practical insight you can apply immediately. 

#MakeTheInvisibleVisible 

Building a Soulful Business: Authentic Branding, Alignment, and Sustainable Growth

A soulful business doesn’t rely on luck. It builds from alignment.

In this episode, Cheryl McCants explores how authenticity, lived experience, and strategic clarity shape brands that feel alive. She breaks down why alignment between vision, mission, and core values drives customer trust and long-termgrowth.

This week’s Data Drop references the 2023 Stackla Consumer Content Report, The State of Authenticity, showing that nearly 90% of consumers prioritize authentic brands. The Success Story of Ghetto Gastro, founded in the Bronx, New York, illustrates how cultural identity and strategic alignment create influence and scale.

If your brand feels polished but not powerful, this episode will help you examine the gap.

#MakeTheInvisibleVisible

Owning the Conversation: The Strategy Behind Dove’s Real Beauty Campaign

Successful marketing campaigns don’t happen by accident. They begin with insight.

In this episode, Cheryl McCants unpacks the strategy behind Unilever’s Dove Campaign for Real Beauty and explains how research-driven authenticity reshaped a global conversation about women and girls’ perceptions of beauty.

This week’s Data Drop explores findings from the 2004 “Real Truth About Beauty” study conducted with Edelman, revealing that only 2% of women described themselves asbeautiful. The Success Story highlights how conversation ownership, cultural alignment, and community engagement — including the Girl Scouts of Nassau County’s contribution to the campaign — transformed a brand.

This episode demonstrates how owning a conversation builds long-term equity.

#MakeTheInvisibleVisible