Build your Brand
With Cheryl McCants
Your Marketing Momma
Make the Invisible Visible™ with Cheryl McCants. Each episode strengthens brand visibility, supports business marketing, fuels personal branding, and drives sustainable business growth with practical marketing tips that help owners enhance communication, expand influence, build resilient brands, and boost authenticity.
Ep. 134 Season 5: AI for All: Breaking the Generational Divide
AI adoption looks different across generations — and that tension can either stall progress or strengthen it. This episode explores how businesses can use AI as a human-powered tool to reduce barriers, not replace people. We break down ethical concerns, collaborative uses, and how AI supports multilingual communication through the Visibility Equity Platform™, helping organizations move forward with intention and trust.
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Ep. 133 Season 5: Keep Calm and Carry On
As this year marks the fifth anniversary of the attack on our nation’s capital, this episode reflects on leadership during uncertain times. We explore how business owners can remain grounded, credible, and forward-moving without reacting to every headline. From policy language to revenue diversification and coalition-building, the focus stays on steady leadership and long-term resilience.
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Ep. 132 Season 5: Out With the Old, In With the Bold
What Small Businesses and Nonprofits Should Leave Behind — and What to Double Down on — in 2026.
January invites a reset, but not everything deserves to come with you into the new year. Join Cheryl McCants as she explores which outdated practices hold organizations back, and which strategies drive real momentum right now. From smarter storytelling to clearer positioning, we focus on bold, practical moves that help leaders refresh how they show up and grow in 2026.
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Ep. 131 Season 5: Wrapped and Ready
Key Marketing Shifts to Watch in 2026, From AI to Trust,Community, and Human-Led Creativity.
As the year ends, we look ahead at the marketing trends thatwill shape 2026 — from smarter AI adoption to niche communities, personalized experiences, and trust-driven storytelling. A success story from Sephora showshow human-centered strategy and cultural fluency create meaningful engagement.
A forward-looking episode designed to prepare leaders for a year of connection and creativity.
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Ep. 130 Season 5: Community That Counts
How Professional Organizations Strengthen CommunitiesThrough Connection, Recognition, and Shared Opportunity.
This episode shines a light on how professional networksstrengthen business ecosystems through connection and shared purpose.
We highlight the community-building work of the New York and New Jersey Minority Supplier Development Council and celebrate this year’s award recipients as a real-world example of collective strength. A powerful reflection on how relationships and recognition deepen community across industries.
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