Build your Business

With Cheryl McCants

Your Marketing Momma


Marketing McCants: Build Your Business is a weekly podcast, offering marketing and business development insight, strategies, and solutions to help you gain a competitive marketplace advantage. Hosted by Cheryl McCants, Founder & CEO of the award-winning communication, marketing, and public relations firm, Impact Consulting Enterprises – tune in each week to elevate your brand and your performance.

Where to listen
Apple Podcasts Castbox Google Podcasts Pocket Casts RadioPublic Spotify
Ep. 128 Season 5: Tinsel & Tactics
Ep. 128 Season 5: Tinsel & Tactics
Effective Holiday Marketing Approaches That Build Community Without Exhausting Your Team.Holiday marketing does no...
00:04:53
December 09, 2025
Ep. 127 Season 5: Jingle and Mingle
Ep. 127 Season 5: Jingle and Mingle
Strategies for Building Community and Strengthening Business Relationships in December. December offers a unique o...
00:05:13
December 02, 2025
Ep. 95 Season 4: Nurture Digital Prospects
Ep. 95 Season 4: Nurture Digital Prospe...
Storytelling is the heart of your brand and a powerful tool for connection. In this episode, we show how authentic...
00:05:40
April 22, 2025
Ep. 94 Season 4: Water Your Visual Identity
Ep. 94 Season 4: Water Your Visual Iden...
Your visual identity is the anchor of your brand and a key driver of trust. This episode dives into defining your ...
00:05:04
April 15, 2025
Ep. 93 Season 4: Fertilize Marketing Operations
Ep. 93 Season 4: Fertilize Marketing Op...
Strong marketing operations create the foundation for scalable success. In this episode, we explore how SOPs, stre...
00:05:45
April 08, 2025
Ep. 92 Season 4: Nurture Digital Prospects
Ep. 92 Season 4: Nurture Digital Prospe...
Grow your business by nurturing digital prospects with personalized email campaigns and a refreshed website. This ...
00:05:21
April 01, 2025
Ep. 91 Season 4: Feedback Forest | Navigating Feedback Overload
Ep. 91 Season 4: Feedback Forest | Navi...
Navigate the feedback overload with tips on quality, timing, and proactivity. Hear how Cargill transformed its fee...
00:05:34
March 25, 2025
Ep. 90 Season 4: Marketing Communication Skills to Spring Forward
Ep. 90 Season 4: Marketing Communicatio...
Sharpen your marketing communication skills with active listening, adaptability, and goal-setting. Learn how Citi ...
00:05:40
March 18, 2025
Ep. 89 Season 4: Building Brands and Breaking Barriers
Ep. 89 Season 4: Building Brands and Br...
Discover how to build a brand that stands out by understanding your value, staying consistent, and embracing growt...
00:04:48
March 11, 2025
Ep. 88 Season 4: Strike a Balance and Avoid Burnout
Ep. 88 Season 4: Strike a Balance and A...
Learn how to prevent burnout and business crises by mastering time management, setting boundaries, and seeking sup...
00:06:26
March 04, 2025