American Express’ Open Forum has identified three simple facts to keep in mind when targeting female consumers via the Internet.
Women are more likely to purchase brands they follow.
Women use social media to connect different aspects of their lives.
Different women, different method. No “one-size-fits-all” approach.
Did you know?
Women aged 50 and older control net worth of $19 trillion and own more than three-fourths of our nation’s financial wealth. – MassMutual Financial Group–2007
Women aged 50 and older are the healthiest, wealthiest and most active generation of women in our history. –Demographics by Mark Miller
Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York
Affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the Internet during an average month. About half are now considered heavy users of the Internet, while heavy use of radio, television, newspapers and direct mail has declined within this group. – Ten Marketing Trends to Watch, Kim T. Gordon, Entrepreneur.com
Contacts: Cheryl McCants, cmccants@eimpactconsulting.com, 646-872-2377; Tehsuan Glover, tglover@newarkiff.com First Annual Newark International Film Festival Gears Up for September Debut August 18, 2016 — Newark, NJ – Mayor Ras J. Baraka announced today the countdown for next month’s three-day, inaugural, international film festival for independent filmmakers, film aficionados and aspiring creatives. With submissions from 800 directors,…
Contact: Press Information Office: Marjorie Harris, Press Secretary, (973) 733-8004, PressOffice@ci.newark.nj.us Cheryl McCants, Impact Consulting Enterprises, (973) 337-2028, cmccants@eimpactconsulting.com For Immediate Release MAYOR BARAKA SEEKS IDEAS TO MAXIMIZE PORT NEWARK REVENUES AND USES TO BENEFIT CITY TAXPAYERS Deputy Mayor of Economic and Housing Development Adofo-Wilson will lead an information meeting and site tour on January 21, 2016 at 10 a.m. December…
The DHA has awarded LOUi Consulting Group a $7M, 22-month contract to maintain the computer servers that gather and share crucial clinical information for thousands of U.S. servicemen and women around the world.
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Media Contacts: Cheryl McCants, cmccants@eimpactconsulting.com, 646-872-2377 Jazelle Hunt, jhunt@eimpactconsulting.com, 202-642-2452 MEDIA ALERT: Ribbon Cutting New Residential Property Located Steps from Nation’s Largest Cherry Blossom Collection Cherry Park Apartments offers nearly 100 affordable and reasonably priced units in Newark’s North Ward Mayor Ras J. Baraka, Deputy Mayor Baye Adofo-Wilson, Councilman Anibal Ramos…
The Power of Diverse Collaboration: Women in Business New Jersey Association of Women Business Owners (NJAWBO) 10th Annual Diversity Luncheon Keynote speaker: Cheryl McCants I am so humbled and honored. I have been asked to be the keynote speaker for the Metro East Region of NJAWBO’s 10th annual diversity luncheon to be…
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