Be Prepared:  Create a Crisis Communication Plan

Be Prepared: Create a Crisis Communication Plan

“Hope for the best, but plan for the worst.” Cliché? Maybe. Good advice? Definitely. With today’s real-time news and all-time online communication, every business owner, entrepreneur, and marketing manager must create a crisis communication plan before the worst happens. Here’s why.

Plan Assessment for Strategic Communicators

Plan Assessment for Strategic Communicators

Plan Assessment Strategic marketing and communication plans are amongst the most important tools in a business owner’s toolbox. All toolboxes need to be fully stocked and assessed on a regular basis. Your business toolbox and plan assessment are no exceptions. This...

Communication Plan Development

Communication Plan Development

Over the past several weeks, you’ve been building your strategic marketing and communication plan. You’ll be glad to know that you’re almost done. This post is the final in a multi-part in a series: Be sure to check out the previous posts. And, don’t forget to...

Social Media Marketing Plan

Social Media Marketing Plan

Marketing & Social Media: Is it what your business needs? The short answer is YES. All businesses need to leverage their on and off-line marketing tools, so why not embrace social media. Which one(s) should you embrace? How much time should you spend there? What...

Tips on How to Use Gender Pronouns

Tips on How to Use Gender Pronouns

Gender pronouns (like she, him, or they, among others) specifically refer to people that you are talking about. Every person has pronouns, and an individual’s own preferred pronouns are chosen by themselves.

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