Ride the Pokémon Go Wave to Your Front Door The augmented reality game from Nintendo, Pokémon Go, has swept the nation for the last few months, and even has non-gamers joining in on the fun. This old-school, video game, made new-school, mobile app provides a live, real-time experience for players and a cutting-edge marketing opportunity…
Prepare. Post. Publish. Promote. How to Blog. In our last post we discussed the importance of creating an editorial calendar. Now that you have your calendar together, it’s time to write some content. The best way to generate content is to blog. And of course, EVERYONE is blogging. A blog allows you to: position yourself…
Editorial Calendar: Stay on Task and Stay Engaged Content is queen, but don’t let her rule you. Stay on task and stay engaged with your audience. Develop and follow a strategic editorial calendar to remain focused and steer clear of communication clutter. While there are many things to discuss and share with your audience, such…
Mental Illness and People of Color: No Need to Suffer in Silence Because the month of July is nationally recognized as Bebe Moore Campbell National Minority Mental Health Awareness Month, I am not going to talk about marketing or public relations tips this week. Instead, I think that is it important to discuss the frequently swept-under-the-rug…
Storytelling Tips for Public Agencies While some public agencies work diligently to keep the masses informed of their activities and campaigns, oftentimes their efforts miss the engagement mark. Amid tons of data, legalese and other required messages, people frequently don’t understand what agencies are saying. In addition to distributing confusing messages, there are also those…
Public Relations: Your Perfect Pitch on Beat. Seven Ways to Step Up Your Game. What’s in a public relations pitch? As a public relations professional, the end-goal of pitching a client’s story to any media outlet, blogger or beat reporter is to gain maximum, positive exposure. While it is important that the public knows your…
The Millennial Workforce: How to retain those born between 1981 and 2000? Back in the day, or at least back in my day, working at a Fortune 500 company for 15-20 consecutive years was considered a major accomplishment and a work-badge that people proudly wore. The job represented a college graduate’s fresh beginning after completing…
Perseverance Pays Perseverance pays. As small business owners, we spend a great deal of time getting certified, searching for proposal opportunities, responding to requests for quotes only to find out that the Request for Proposal (RFP) was pulled or the project was given to an incumbent. While this may be disheartening, don’t give up. Perseverance…
Cheryl McCants – President and CEO of Impact Consulting Enterprises Finalist for Leading Women Entrepreneurs East Orange, NJ – June 16, 2016 – Impact Consulting Enterprises President and CEO Cheryl McCants announced today that she was selected as a finalist for the 2016 List of Top 25 Leading Women Entrepreneurs. Sponsored by New Jersey-based LWE,…
Get Certified! Three Ways Certifications Can Help You Brand Your Business and Get That Contract What’s in a certification? There are so many ways small businesses can distinguish themselves from their competitors. Whether the differentiation is in actual services provided, marketing materials or business practices, there are several ways to uniquely brand your business. Now,…