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October is National Women’s Small Business Month! Impact is a certified, minority woman-owned business, and we support women anywhere who want to join the ranks of small business owners everywhere.
October is National Women’s Small Business Month! Impact is a certified, minority woman-owned business, and we support women anywhere who want to join the ranks of small business owners everywhere.
Like the rest of our country, the U.S. government returns from summer recess and gets back to work during the months of September and October. As agencies tackle their agendas …
“Hope for the best, but plan for the worst.” Cliché? Maybe. Good advice? Definitely. With today’s real-time news and all-time online communication, every business owner, entrepreneur, and marketing manager must create a crisis communication plan before the worst happens. Here’s why.
Launched by Kira Pollack, Time’s creative director of photography and visual enterprise, the multimedia series captures portraits and stories of women who have cracked the glass ceiling in their fields. The women profiled in the 2017 Firsts List lend direction, advice, and inspiration …
Back to School & Back to Business! The Back-to-school season is an energizing time of year! The leisurely days of summer give way to renewed energy and focus, charitable community drives and smiling children with new shoes and hair-do’s. Usually, mothers and little ones get all the shine this time of year. But, that is…
Labor Day 2017: Celebrating Women Business Leaders The Labor Day holiday weekend is one of the Labor Movement’s many accomplishments on behalf of American workers. At Impact, we’re particularly thankful for the movement’s ongoing campaign to end discrimination and create fairer and more fulfilling workplaces. While there are still inequities to correct, Labor Day is…
Houston and Harvey: Prayer and Promise As we watch the continuing devastation of hurricane Harvey on family members, friends, colleagues and strangers in the Houston area, it is the power of prayer and the promise of hope that keep us strong. I feel helpless sitting here in New Jersey, but am encouraged by the millions…
Keep Your Head in the Clouds: Ways to Create Relevant, Personal and Timely Stories Stuck in finding inspiration for that next great marketing campaign, advertising tag line or exceptional public relations initiative? The answer is all around you. Try cloud spotting. Watch and listen to this Ted Talk: Cloudy with a Chance of Joy. …
Soak Up the Solar Eclipse! Did you find a pair of glasses for Monday’s solar eclipse? It’s the first one for the 21st century and the nation is excited for this out-of-the-ordinary celestial event. So get in on the frenzy, business owners! Where applicable, offer your customers and clients solar-themed specials or eclipse extras. Invite…
Reaching The Masses: Obtaining And Maintaining Brand Awareness Brand awareness and product relevancy are typical top concerns for business owners at every stage. With all of the online clutter and digital noise, how do you stay top of mind with clients and prospects? If you have ever wondered how to control your firm’s brand awareness,…