Plan Assessment Strategic marketing and communication plans are amongst the most important tools in a business owner’s toolbox. All toolboxes need to be fully stocked and assessed on a regular basis. Your business toolbox and plan assessment are no exceptions. This plan assessment blog completes our series on creating your own strategic plan. Be sure…
Celebrate Your Independence Day Happy 4th of July! As we celebrate the nation’s 241st Independence Day, the Impact team invites entrepreneurs and business owners across the country to reflect on and celebrate their independence. Running a business requires a great deal of courage, faith, fortitude and independence. Several people think about the journey, yet only…
Last month, one of the largest Ransomware cyberattacks ever launched swept across the globe. The folks behind the attacks seized personal information about millions of people, held that information hostage, and compromised thousands of business and government networks. Fortunately, here in the United States, the fallout was less severe – but that’s largely because sometimes…
Over the past several weeks, you’ve been building your strategic marketing and communication plan. You’ll be glad to know that you’re almost done. This post is the final in a multi-part in a series: Be sure to check out the previous posts. And, don’t forget to download our FREE Strategic Marketing and Communication Plan Worksheets….
It’s Asian Pacific American Heritage Month! We’re celebrating female, Asian Pacific American entrepreneurs and business owners. Getting to the top hasn’t been easy, but these women founders and CEOs make it look effortless. Asian Pacific American Top 5 Female Founders and CEOs Indra Nooyi Chairperson and Chief Executive Officer of PepsiCo Our first Asian Pacific…
If you’ve been following our blogs, you know that we’ve been talking about strategic marketing and communication plans. We’ve given basic definitions and defined and discussed marketing and communication, and explained how a strategic marketing and communication plan can boost your bottom line. Now, let’s make a plan for your business. If you haven’t already,…
A business is only as good as its ability to clearly and succinctly tell its story. A business’ bottom line is only as good as the businesses’ ability to engage with customers and clients. So, whether you’re selling witty T-shirts or championing rainforest conservation, effective marketing and communication skills are imperative parts of your enterprise….
Lead Like an Olympian Part 2 Female athletes from this year’s Summer Olympics dominated their sports, exemplified keen leadership skills and smashed glass ceilings all around Rio. In part two of this three-part series, I will talk about ways to Lead Like an Olympian – why it pays to be resilient, remain confident and keep…
Lead Like an Olympian Part 1 Female athletes from this year’s Summer Olympics dominated their sports, exemplified keen leadership skills and smashed glass ceilings all around Rio. Last week, I talked about they can teach of how to lead. This week, during a three-part series, I will talk about ways to ‘Lead Like an Olympian’…
Leadership Lesson: #Rio2016 Female Athletes Smash the Sports Glass Ceiling The 2016 Summer Olympics provided a strong platform where women, specifically women of color, smashed the sports glass-ceiling. From winning first-ever gold medals to defending titles, female athletes dominated the games and represented their countries. The unprecedented feats that women achieved during this year’s games speaks…