Your personal brand is not just what you want it to be or create it to be online. It must be a reflection of your authentic self regardless of what that self is. Rachel Dolezal, the 37 year old, blue-eyed, Caucasian woman from western Montana now identifies as “Black.” Her desire to be perceived as a Black woman does not supersede her authentic White self. It appears that Dolezal’s personal brand changes dependent upon her needs. When she sued Howard University for reverse-discrimination, she was a pregnant White woman seeking a teaching position. When she pursued the NAACP leadership position in Spokane, Washington, she was a Black mother, wife and community activist. So what is she now? What is her personal brand? — Confusing.
As you prepare for increase, the new year is a good time for setting new goals and re-evaluating existing ones. This process is routine for many businesses …
“If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do, you have to keep moving forward.” ~ Rev. Dr. MLK Jr.
Over the past several weeks, you’ve been building your strategic marketing and communication plan. You’ll be glad to know that you’re almost done. This post is the final in a multi-part in a series: Be sure to check out the previous posts. And, don’t forget to download our FREE Strategic Marketing and Communication Plan Worksheets….
From entertainment to STEAM, from education to politics, phenomenal Black and Brown women have made an impact on America. We salute the phenomenal woman in all of us!
