The Evolution of Public Relations: Journey to the 1980s
Impact goes back in time and reminisces about the evolution of PR. Let’s visit 1980 together …
Cheryl McCants in Gov-Cast’s Livestream about Selling to the Government
In this educational interview, Cheryl and Jack will explore the new landscape of government contracting, through COVID-19 and beyond.
NJ-Based Black Woman-Owned Marketing Firm Pivots to Join PPE Supply Chain and Help Essential Workers
NJ-Based Black Woman-Owned Marketing Firm Pivots to Join PPE Supply Chain and Help Essential Workers. Cheryl McCants Announces Outcome of PPE Work During COVID-19: Not everyone sources PPE for profit.
Plan Assessment for Strategic Communicators
Plan Assessment Strategic marketing and communication plans are amongst the most important tools in a business owner’s toolbox. All toolboxes need to be fully stocked and assessed on a regular basis. Your business toolbox and plan assessment are no exceptions. This plan assessment blog completes our series on creating your own strategic plan. Be sure…
Blog. Prepare. Post. Publish. Promote.
Prepare. Post. Publish. Promote. How to Blog. In our last post we discussed the importance of creating an editorial calendar. Now that you have your calendar together, it’s time to write some content. The best way to generate content is to blog. And of course, EVERYONE is blogging. A blog allows you to: position yourself…
Storytelling Tips
Storytelling Tips for Public Agencies While some public agencies work diligently to keep the masses informed of their activities and campaigns, oftentimes their efforts miss the engagement mark. Amid tons of data, legalese and other required messages, people frequently don’t understand what agencies are saying. In addition to distributing confusing messages, there are also those…