Can You Hear Me Now? Part 2

Don’t Underestimate the Importance of Effective Communication

Have you ever wanted to ask a prospect or a client that infamous question: “Can you hear me now?” If you’re like me, the answer is a resounding YES. Effective communication matters. This is part 2 of a four-part series around effective communication. I invite you to read them all and improve your communication. Part 1 can be found by clicking here.

Can You Hear Me Now?

Optimize Your Internal Communications

The most important type of communication for any business is internal communication. This reflects how you communicate with your team members and associates. Remember, your employees represent your business. Ask yourself: What do your employees say about you and your brand? Do they know the company mission statement? Do your team members believe that the organization truly practices its core values? Are your associates excited about new products and services? Do you share organizational changes when they happen?

The more employees understand and feel connected to and engaged in the goals and mission of your organization, the more they will support them. Consider the following for better team engagement:

Listen to suggestions.

Employees often work on the front line of an organization, directly dealing with clients and customers. Accordingly, your team develops relationships with customers and obtains important feedback. because of this, it’s crucial to keep an open line of communication with your workers. Be sure to provide an encouraging space where they can offer new and fresh perspectives on your business.

Create a culture that matches your core values.

If your core values include honesty, accountability, fairness, innovation, and diversity, then your operation should embody those ideas and principles. If employees don’t feel that their company embraces the advertised core values it preaches, they may engage in hypocritical behavior. In Impact’s case, our core values are: lead with creative ideas, put clients first, do the right thing, and give back. And, we do just that.

Be sure to come back to our blog next week for Part 3 of our “Can You Hear Me Now?” series.

Your Marketing Expert,

Cheryl McCants ~ Impact Founder and CEO

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