NJ-Based Black Woman-Owned Marketing Firm Pivots to Join PPE Supply Chain and Help Essential Workers. Cheryl McCants Announces Outcome of PPE Work During COVID-19: Not everyone sources PPE for profit.
Plan Assessment Strategic marketing and communication plans are amongst the most important tools in a business owner’s toolbox. All toolboxes need to be fully stocked and assessed on a regular basis. Your business toolbox and plan assessment are no exceptions. This plan assessment blog completes our series on creating your own strategic plan. Be sure…
If you’ve been following our blogs, you know that we’ve been talking about strategic marketing and communication plans. We’ve given basic definitions and defined and discussed marketing and communication, and explained how a strategic marketing and communication plan can boost your bottom line. Now, let’s make a plan for your business. If you haven’t already,…
A business is only as good as its ability to clearly and succinctly tell its story. A business’ bottom line is only as good as the businesses’ ability to engage with customers and clients. So, whether you’re selling witty T-shirts or championing rainforest conservation, effective marketing and communication skills are imperative parts of your enterprise….
Ride the Pokémon Go Wave to Your Front Door The augmented reality game from Nintendo, Pokémon Go, has swept the nation for the last few months, and even has non-gamers joining in on the fun. This old-school, video game, made new-school, mobile app provides a live, real-time experience for players and a cutting-edge marketing opportunity…
Prepare. Post. Publish. Promote. How to Blog. In our last post we discussed the importance of creating an editorial calendar. Now that you have your calendar together, it’s time to write some content. The best way to generate content is to blog. And of course, EVERYONE is blogging. A blog allows you to: position yourself…
Editorial Calendar: Stay on Task and Stay Engaged Content is queen, but don’t let her rule you. Stay on task and stay engaged with your audience. Develop and follow a strategic editorial calendar to remain focused and steer clear of communication clutter. While there are many things to discuss and share with your audience, such…